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Director, Marketing Technology And Advertising Technology Solutions

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Macy's is proudly America's Department Store. For more than 160 years, Macy's has served generations at every stage of their lives. Customers come to us for fashion, value and celebration. Now is an exciting time to join Macy's, Inc.
The face of retail is changing, and change requires innovation. Macy's is the largest NYC based digital retailer and has driven more than ten consecutive years of double-digit growth. We're building a new type of customer-centric shopping experience - at the intersection of content, commerce, and technology - to help customers find and buy products they love. Do you want to collaborate with a smart and talented team in a fun work environment? This is a unique opportunity to join an established company that is investing in development and growing digital business at scale. Gain first-hand experience defining the future of online and physical commerce. With a constant influx of exciting and challenging problems to solve - you'll never have a boring day at the office. We also offer many roles with the freedom to build and lead a team. Join Macy's Digital to grow your career and help shape the future of an iconic brand.

Job description

The Director, Marketing Technology and Advertising Technology Solutions is a key member of Macy's Digital and Customer Organization, with responsibility for driving solution strategy, capabilities delivery and business support for the Digital customer experience, and Paid Media channels (SEM, Affiliates, SEO, Digital Media, Paid Social, etc.) with an extended focus on Marketing Analytics, Media Network, Personalization, and Experimentation spaces. The Director will partner with senior Digital and Media leadership and end users in defining needs for Digital customer platforms, Paid Marketing channels, Personalization and Experimentation, Marketing Analytics and partner integration services and work to enable collaboration with business & technology teams, external technology providers, analytics and various other business functions and will assist the organization with projects that require capabilities available through Digital Marketing solution stack. In addition, the Director also has ultimate ownership and accountability for operations, improvements and user support across all Paid Marketing and Marketing Analytics solutions and delivery across corresponding project roadmaps.
The successful candidate will oversee teams responsible for: Technical Strategy and Operational Support for Paid Marketing Channels, Product / Solution management, Analytics support, Partner integration solutions and report to Sr Director, Data Systems. This is a tremendous opportunity for an individual to take over an established team in a high-visibility role at America's premier Omni-Channel retailer. For this key role, we are seeking a self-driven individual with proven experience developing and delivering upon MarTech and AdTech roadmaps; identifying new opportunities with systems and processes improvements; communicating program milestones; and ensuring cross-project work effort supports the overall vision and strategy. This individual must demonstrate leadership, strategy vision, technical expertise, and strong communication skills needed to achieve cross-functional alignments necessary to deliver enterprise-wide solutions and support structures.
Essential Functions
- Drive vision, strategy and delivery around Paid Marketing, Marketing Analytics, Experimentation and Personalization initiatives -
- Develop Product /Solution Vision and Roadmap for Web and Mobile App
- Evaluating existing capabilities, processes and business and technology gaps and establish product priorities
- Establish, evaluate, and continuously improve Experimentation campaign process
- As needed, at the project level, coordinate team efforts and activities between internal technology teams, vendors, and internal/external business partners
- Accountable for business operations, issue resolution and end user support
- Own relationship with multiple external marketing systems vendors
- Drive analytics and campaign performance management across Paid Marketing Channels - SEO, SEO, Display, Paid Search, Affiliate, etc.
- In partnership with technology teams, media agencies, and vendors, deliver best-in-class digital marketing systems, solutions, and support to end users. Effectively communicate across business and technology teams to ensure transparency and collaboration.
- Expert level knowledge of full stack Marketing Tech providers like Adobe Experience Manager (CDP, Journey Optimizer, Journey Analytics, Adobe Analytics, Content Management) or SalesForce Marketing Cloud
- Expert level knowledge in support of Paid Search publishers, Affiliate partners, DSPs, Programmatic and Paid Social channels, DMPs, Audiencing tools, Ad ops processes, etc.
- Expert in data engineering aspects like data feeds, data warehouses, cloud infrastructure
- Adept in Google BigQuery, JavaScript, Analytics Tagging Implementation and Tag Management (Tealium), Adobe Analytics (or similar)
- Experience with Marketing Analytics and reporting, marketing attribution - last click and multi-touch
- Anticipate upstream and downstream project impacts and work with internal business and technical groups to adjust business tools and practices to support new features and functionality.
- Oversee management and operations of integration with different Marketing Partners.
- Lead and guide the team for resolution of complex solution stack and technology problems.
- Review risks and drive corrective actions to mitigate risks. Escalate to appropriate level of management.
- Work with Data Systems, Analytics, and Media leadership to set and execute objectives for the team.
- Lead, coach, cultivate and manage the members of Personalization and Marketing Solutions team. Provide direction, guidance, and priority. Ensure individual career growth goals are being met by team members.
- Provides direction and directives to direct reports in the performance of their duties, establishing work priorities, and in achieving company initiatives.
- Build and cultivate culture of innovation, engagement, agility, collaboration, and openness.
- Update and develop reporting to help visibility and tracking of team performance
- Manage rapidly growing organization, currently consisting of 10+ FTE and contractors.
- Responsible for team expense and project budget planning, forecasting, reconciliation, and expenditure

Profile

- Bachelor's degree in Engineering, Computer Science, or related field
- Minimum of 10 years of experience in product management, management consulting, digital and marketing operations or related field
- Minimum of 4 years of experience in customer experience platforms like Adobe Experience Platform or SalesForce Marketing Cloud
- Minimum of 4 years of direct supervisory experience and talent development
- Experience with Marketing Channels (SEM, SEO, Paid Social, Display, etc) technology solutions, tools, and operations
- Experience with Web Analytics tools such as Adobe Analytics, Google Analytics
- Experience with A/B Testing tools such as Adobe Target and Optimizely
- Experiment with DTM tools such as Tealium and Ensighten
- Highly analytical and details-oriented with strong data management skills
- Strong business writing and presentation development skills
- Excellent critical thinking, problem solving and analytical skills
- Ability to drive Product Vision and Solution and manage and mitigate risks for successful delivery of projects
- Strong leadership profile and excellent negotiation skills
- Proven ability to manage cross functional team efforts to achieve project success
- Proven ability to build teams and develop talent
- Excellent organizational skills and the ability to prioritize efforts and maximize the value of allocated resources
- Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.
- Ability to effectively plan and execute business and technology strategies.
- Ability to solve problems as well as recognize issues and manage them directly
- Ability to work a flexible schedule with retail hours, including day, evening, weekends, and/or holidays
- 10% Travel 3 or 4 trips per year to other Macy's offices as needed
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