Brighton, Massachusetts, US
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Director of Ecommerce

Country : USA USA

State : Massachusetts

County : Suffolk County

Town : Boston

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

For over a century, New Balance has inspired athletes and communities of all kinds in their pursuit of excellence. We innovate fearlessly, guided by our core values and we are driven by the belief that conventions were meant to be challenged. We seek leaders and pioneers - because there's no time to wait around for next. At New Balance, We Got Now. JOB MISSIONThe New Balance Ecommerce team is responsible for driving the NewBalance.com business and digital commerce initiatives by delivering brand accretive consumer experiences. The digital eco-system is how we connect with our consumers and accelerate commerce through our fastest growing channel. The team works closely with partners across the organization to bring seasonal and evergreen storytelling, products, content and services to life across the site experience and helps drive the development of capabilities and features that result in a world class experience for New Balance consumers.We are looking for a high potential leader who is results-oriented and highly collaborative. The ideal candidate has a passion for developing consumer-centric strategies and commercial experiences across digital channels. You will support our ambitious strategic objectives in partnership with the Global Flagship team by focusing on the overall Digital Experience for NewBalance.com and other digital commerce eco systems. You will obsess over the consumer journey, benchmark best in class experiences and work to remove friction in the experience by proposing a set of consumer-facing actions. You'll collaborate with a wide range of functional partners to assemble, organize, and prepare to execute sprints or seasonal testing agenda against our experience. You will co-lead U/X testing, and personalization efforts and work with our consumer analytics teams to inform future experiences. You will manage workflow against seasonal priorities and ad-hoc projects.You will work closely with the global digital DTC Team and several key-cross functional partners including, Consumer Insights, Marketing, Digital Product and Technology. MAJOR ACCOUNTABILITIES:
- Lead the short and long-term vision for NewBalance.com with responsibility to develop and execute key site and consumer strategies
- Own responsibility for business performance and customer experience metrics-optimizing site operations, identifying opportunities, and flexing strategies to achieve sales growth and consumer strategies
- Oversee site merchandising and operations team with the goal of continually optimizing site merchandising to drive both top line sales and margin results
- Drive the cross-functional partnerships across marketing, merchandising, creative, digital product, IT, distribution, etc. to successfully implement the roadmap and to achieve both sales and customer objectives (e.g., acquisition, retention, loyalty, NPS)
- Collaborate closely with North American retail partners to define omnichannel strategies and deliver omnichannel sales plans while identifying online-specific opportunities
- Partner with Global DTC Technology and Marketing to drive new site functionality, experiences and innovation, including robust test and learn agenda
- Maintain robust competitive intelligence to monitor trends and digital best practices
- Build and develop a best in class digital team; optimize processes and drive new ways of working with a digital first approach
- Be a leader across the internal organization to influence strategies across product, UX, creative, marketing, and more
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