Director of eCommerce Strategy

The Director of eCommerce is critical leadership role at rag & bone, who is responsible for growing the eCommerce business while managing the day-to-day needs. Expanding our digital footprint is a key initiative at rag & bone, and the Direct of eCommerce will partner with the VP of eCommerce to drive the company's overall digital vision and ultimately execute up on it. The successful candidate should be both a visionary and a tactician and have been part of a rapidly growing eCommerce business.

Strategy and Planning

• Support VP, eCommerce in driving the digital strategic plans to deliver successful financial results via web merchandising, content, and customer journeys.
• Identifying and partnering with ecommerce teammates across digital product, performance marketing, and omni services, in addition to cross functional partners in planning and buying to driv.
• Own and manage the eCommerce P&L, including creating and delivering sales plans and goals in partnership with the planning and buying teams, and coordinating all ecommerce operating expenses.
• Develop content strategy and promotional calendar with creative and planning partners that's fully integrated and consistent with the brand business strategy.
• Monitor developing eCommerce technology trends, evaluate business opportunities, recommend, and execute new initiatives.

Site Merchandising

• Oversee execution of eCommerce plan, while maintaining visual, functional, and compliant standards.
• Manage the team responsible for daily ecommerce operations including online merchandising, product life cycle, product imagery, product descriptions, promotion, and content execution (Salesforce experience a plus).
• Partner with Performance Marketing and Digital Product ecommerce teams to develop and execute the online marketing strategy for overall e-commerce business goals (i.e. landing page strategy and on site functional needs).
• Work closely with brand marketing and creative teams to develop and execute landing pages, and seasonal content to highlight key brand initiatives, products, and categories.
• Direct visual merchandising strategy of the site to support seasonal campaigns and brand initiatives while optimizing conversion.

Analytics and Reporting

• Analyze business, merchandising and site performance on a weekly and monthly basis.
• Develop insights and respond to trends in KPIs including revenue, traffic, conversion, AOV, returns and LTV.
• Optimize performance with a creative and analytical approach to online site merchandising and coordination with performance marketing efforts.
• Develop, interpret and react to user testing and A/B testing strategies.

Director of eCommerce Strategy

The Director of eCommerce is critical leadership role at rag & bone, who is responsible for growing the eCommerce business while managing the day-to-day needs. Expanding our digital footprint is a key initiative at rag & bone, and the Direct of eCommerce will partner with the VP of eCommerce to drive the company's overall digital vision and ultimately execute up on it. The successful candidate should be both a visionary and a tactician and have been part of a rapidly growing eCommerce business.

Strategy and Planning

• Support VP, eCommerce in driving the digital strategic plans to deliver successful financial results via web merchandising, content, and customer journeys.
• Identifying and partnering with ecommerce teammates across digital product, performance marketing, and omni services, in addition to cross functional partners in planning and buying to driv.
• Own and manage the eCommerce P&L, including creating and delivering sales plans and goals in partnership with the planning and buying teams, and coordinating all ecommerce operating expenses.
• Develop content strategy and promotional calendar with creative and planning partners that's fully integrated and consistent with the brand business strategy.
• Monitor developing eCommerce technology trends, evaluate business opportunities, recommend, and execute new initiatives.

Site Merchandising

• Oversee execution of eCommerce plan, while maintaining visual, functional, and compliant standards.
• Manage the team responsible for daily ecommerce operations including online merchandising, product life cycle, product imagery, product descriptions, promotion, and content execution (Salesforce experience a plus).
• Partner with Performance Marketing and Digital Product ecommerce teams to develop and execute the online marketing strategy for overall e-commerce business goals (i.e. landing page strategy and on site functional needs).
• Work closely with brand marketing and creative teams to develop and execute landing pages, and seasonal content to highlight key brand initiatives, products, and categories.
• Direct visual merchandising strategy of the site to support seasonal campaigns and brand initiatives while optimizing conversion.

Analytics and Reporting

• Analyze business, merchandising and site performance on a weekly and monthly basis.
• Develop insights and respond to trends in KPIs including revenue, traffic, conversion, AOV, returns and LTV.
• Optimize performance with a creative and analytical approach to online site merchandising and coordination with performance marketing efforts.
• Develop, interpret and react to user testing and A/B testing strategies.

The ideal candidate will have:

• 7 - 9 years' experience
• A holistic and well-rounded eCom background: P&L, merchandising, operational and marketing experience
• A deep understanding of retail, especially buying, planning and inventory management.
• Experience working within a rapidly growing eCommerce business.
• Experience working within an eCommerce business that is over $150mm in net sales
• Salesforce Commerce Cloud experience
• The estimated salary for this position is $140,000-$160,000 based on experience and qualifications.