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Director of Ecommerce, Americas

Country : USA USA

Region : New York

Town : New York

Category : Sales

Contract type : Permanent

Availability : Full time

Company presentation - AESOP

For over 35 years, Aesop has carefully cultivated an inspiring and inclusive environment in which our employees are supported and encouraged to thrive. As a global retail organization, we offer professional development and advancement opportunities to complement career goals and aspirations.
Our approach to skin care involves meticulous attention to detail, using only the most efficacious ingredients to create formulations which stir the self and senses. The same meticulous approach is taken during our recruitment process, seeking out considered and inspired individuals with a wealth of perspectives who bring out the best in themselves and others.
We aim to strike the right balance between people, planet and profit, actively reducing our footprint on the planet that generously sustains us. So far, this journey has led us to become a certified B Corp. We are committed to building a more sustainable and inclusive society.
Aesop was acquired by the L'Oreal Group in September 2023, joining L'Oreal Luxe Division.

Job description

ROLE PURPOSE

This is an exciting opportunity to join the Aesop business as we embark on a period of growth acceleration and innovative digital transformation. We are looking for a seasoned Director E-Commerce reporting to Regional General Manager, Americas, who will provide thoughtful leadership and development to the digital and customer service team and will drive the digital business with a strong commercial and problem-solving mindset. This role operates as part of the extended Global Digital leadership team and directly contributes to Aesop's omnichannel strategy.

As Aesop Americas' regional lead for the online channel, you will have P&L responsibility for the channel and be responsible for driving the region's online growth strategy, roadmap, investments, and channel mix. This will be achieved by accelerating potential growth engines on this channel across Aesop.com and digital, leveraging Aesop and potential L'Oréal resources or best practices, while remaining protective of Aesop's luxury positioning and brand equity.

The Director E-commerce Americas will clearly articulate the opportunities in the region and will be resourceful in creatively and proactively implement the change under their control. They will also have a strong ability to influence different stakeholders, advocating for the needs of the regional business and working collaboratively with them to drive Aesop Americas digital acceleration.

Day to Day, this will involve analyzing and communicating performance to cross-functional stakeholders, understanding trends, and identifying opportunities for CX optimization. Working in collaboration with regional and global functions to drive improved customer and commercial outcomes in areas such as digital marketing, digital product, and customer experience.

MAIN RESPONSIBLITIES

  • Manage and support the Online Customer Service & Content Management, providing leadership, empowerment, development, and growth
  • Drive Regional Aesop.com strategy and 3rd Party digital, including proposal of new channel and wholesale revenue opportunities, to enable customer experience and commercial growth. Drive 3rd party digital negotiations (in partnership with wholesale team if relevant) and drive regular meetings with 3rd party partners to review performance and drive the business.
  • Implement acceleration roadmap, in partnership with Aesop regional and Global stakeholder and L'Oréal as relevant.
  • Contribute to implementation of in store digital services and creation of an elevated channel agnostic customer experience.
  • Understand and contribute to the depth and breadth of the wider Aesop business, and how the online channel operates to support our broader omnichannel strategy.
  • Analyze site performance metrics and trends alongside Customer Relationship Manage and to deliver relevant product performance and customer behavior insights.
  • Work in close partnership with Marketing to inform the regional marketing calendar with a focus on digital growth initiatives.
  • Partner with Director of Digital Product to influence the roadmap and future investment that enhance the Consideration, Purchase and Retention journeys and deliver strong commercial outcomes. Assess L'Oréal best practices and if/how these can be leveraged.
  • Deliver the Customer Service vision for the function that aligns with the digital channel and wider business priorities.
  • Manage the merchandising and content strategies for the region, including tactical activations to enhance CX.
  • Ad hoc reporting and analysis where required to support insight.
  • Define and innovate on the homepage structure and strategy for all three language market sites in partnership with marketing.
  • Define and innovate on the SEM page strategy for three language market sites (US, CA E and CA FR) in partnership with marketing.
  • Define service, offering and promotion strategy in partnership with marketing.
  • Manage internal communication of all services, offerings & promotions.
  • Lead the merchandising planning and strategy in collaboration with Global Digital team.
  • Support the updating of regional marketing planners and trackers in accordance with planned and executed work.
KEY SKILLS & QUALIFICATIONS

  • Minimum 8-10 years of e-commerce or omni-channel experience
  • 3-5 years of proven hands-on experience within an e-commerce team and direct experience managing a team
  • Experience managing 3rd party digital partnerships, notably Amazon.com
  • Previous experience in a similar role within an ecommerce or sales environment
  • Strong commercial acumen, analytical and reporting experience with meticulous attention to detail
  • Contributes and leads meetings with confidence, direction, and clear actionable outcomes
  • Thrives in a fast paced and growing environment
  • Proactive, action orientated, and committed to delivering results consistently
  • An ability to manage teams with autonomy and drives results through team delegation and collaboration
  • Strong ability to influence in an effective and thoughtful manner
  • Comfortable managing multiple responsibilities, refining priorities and ensuring team alignment
  • Is nimble in the face of challenge and approaches problems with a confident and solution-oriented mindset
  • Experience managing multiple priorities, adapting, and changing priorities as needed
  • Proficient in Google Analytics and Excel (i.e. - vlook up & pivot tables)
The annual salary range for this position is $150,000-175,000 annually

We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs.

Employee Benefits Include

  • Generous product discount allowance and bi-annual complimentary product allocation
  • Paid Time Off (20 days)
  • Paid volunteering allowance for all employees
  • Bonus opportunity based on personal, and business, performance
  • Suite of options to aid development, including complimentary access to LinkedIn Learning, in-house Product and Core skills training and study support opportunities
  • Access to employee assistance programs, complimentary subscription to Headspace mindfulness app and summer hours options.
Aesop is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognized and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion and belonging plays an important role in the success of our organization. We actively encourage everyone to consider becoming a part of our journey.

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