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Director, Product Manager- Consumer 360 Solutions

Country : USA

State : Colorado

County : Denver County

Town : Denver

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, Timberland®, and Dickies®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders.

Job description

- Serve as global product manager, leader, and motivator on cross-functional teams
- Develop and execute on product strategy, go-to-market plans, positioning, messaging, metrics and all elements related to business case
- Influence the direction of our technology platform for our world class brands
- Create requirements and collaborate with UX team leadership on navigating flows, design concepts, and work with architecture and engineering to implement and iterate
- Manage the entire lifecycle from conception to launch including ideation, scope, specification, prioritization, design, implementation, quality assurance, launch and iteration
- Identify multiple approaches and negotiate trade-offs with stakeholders
- Partner with very closely with technology, user experience, consumer insights, and analytics teams
- Conduct analysis to measure the results of feature deployments to quantify the business benefit/impact, and identify further business opportunities
- Manage multiple, concurrent initiatives in various phases of ideation, execution, or delivery
- Define and analyze metrics that inform and ensure the success of your product(s)
- Work with business teams to develop or modify processes, supporting post-launch change management efforts, as needed
- Grow product usage, retention, engagement and revenue


- BA/BS degree or equivalent; an MBA or technical degree a plus
- 10+ years of digital product manager experience preferably with a focus on digital marketing products
- Experience with delivering complex products or platforms
- Demonstrated leadership of direct and/or indirect teams
- Ability to work independently with "make it happen" attitude; able to successfully operate in areas of uncertainty and ambiguity; self-starter and quick learner; calm and efficient under pressure
- Versatility and be ability to prioritize/handle multiple initiatives in a fast paced environment with tough deadlines
- Demonstrated technical acumen with an ability to understand technology solutions and potential tradeoffs; able to communicate technical concepts to business users
- Ability to communicate both verbally and in written presentation format to business leaders at all levels and influence key stakeholders across the organization
- Highly analytical and detail-oriented; proficient in Excel and PowerPoint
- Experience with Agile, Lean or other iterative development processes
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