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Director, Retail Marketing (Fss), Aveda North America

Country : USA

State : Minnesota

County : Anoka County

Town : Blaine

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

The Director of Retail Marketing will drive the 360 strategic marketing plan & campaigns to drive market share, improve traffic to our stores, drive consumer engagement through compelling in-store activations and conversion in the Free-Standing store channel for Origins.

This role will be responsible for curating launch calendars and promotions, tailoring and localization of programs, clienteling and consumer engagement, targeted media campaigns, support in rollout of retail modernization pilots & Omni channel optimization, store merchandising innovation and event planning and execution.
- Develop effective retail marketing programs using digital transformation to close the loop
- Create 360 degree retail marketing campaigns to drive traffic to retail locations with a focus on sell-through
- Regionalize marketing plan including creative messaging, collateral and animation
- Build retail marketing plans for eventing including trial and sampling, services and experiences
- Create effective execution strategies including guest experiences, beauty advisor engagement activities and in-store execution tools
- Analyze and understand in detail the "why" behind the results and formulate action plans on how to accelerate, partner with senior leadership regarding strategic changes as necessary
- Provide strategies for merchandising and category management within the retail channel
- Oversee product and category planning, including limited life, discontinuation and out of stock management
- Present and communicate retail marketing programs to key stakeholders as needed
- Responsible for effectively managing the NA Retail budget by providing accurate estimates and cost savings solutions
- Align with overall NA marketing strategies to ensure a consistent guest experience across all Aveda channels


- Demonstrated leadership experience in Retail Marketing within a multi-channel environment
- Exceptional leadership skills including strategic planning and an entrepreneurial business approach
- An entrepreneurial spirit including the ability to make decisions as if the business were one's own
- Demonstrated ability to create and execute strategic marketing plans that drive sales results
- Strong financial acumen including the ability to create, understand and analyze financial and sales reports
- Exceptional verbal and written communication skills including ability to write content and copy
- Strong presentation skills including the ability to present to large audiences
- Ability to adapt quickly to meet the demands of the business
- Must possess a valid driver's license and proof of vehicle insurance
- Ability to travel, lift up to 30 pounds on an occasional basis and transport own luggage while traveling
- 8 years of progressive experience in Sales & Marketing
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