Director - Search And SEO

HUDSONS BAY COMPANY (HBC)
HUDSONS BAY COMPANY (HBC)
TORONTO, CA
Country :
Canada
State :
Ontario
Town :
Toronto
Contract type :
Permanent
Availability :
Full time
Job reference n° :
190005H8

Company description

HBC is a diversified global retailer, focused on driving the performance of high quality stores and their all-channel offerings, growing through acquisitions, and unlocking the value of real estate holdings.Founded in 1670, HBC is the oldest company in North America. Our portfolio today includes formats ranging from luxury to premium department stores to off price fashion shopping destinations, with more than 480 stores and over 66,000 employees around the world.Our leading banners across North America and Europe include Hudson�s Bay, Lord & Taylor, Saks Fifth Avenue, Saks OFF 5TH, Galeria Kaufhof, the largest department store group in Germany, and Belgium�s only department store group Galeria INNO.We have significant investments in real estate joint ventures. HBC has partnered with Simon Property Group Inc. in the HBC Global Properties Joint Venture, which owns properties in the United States and Germany. In Canada, HBC has partnered with RioCan Real Estate Investment Trust in the RioCan-HBC Joint Venture.A truly global corporate citizen, HBC is committed to responsible business practices to bring about positive change, and we work hard to shape a sustainable future for people and the planet. Our philanthropic initiatives help create healthy families, strong communities, and sport excellence in the cities and countries in which we operate around the world, while striving to create innovative programs and resources that provide flexibility for work-life balance in order to maintain a positive working environment

Job description

The Director of Search and SEO will be lead the strategic development, planning and execution of the Paid Search program for Saks and Hudson�s Bay. They will also be responsible for driving strategy and execution of search engine optimization projects across all HBC websites (Saks, Lord + Taylor, OFF 5TH, and Hudson�s Bay). This role will also manage the relationship with our agency partner and business counterparts, developing and driving forward strategic initiatives related to Search Engine Marketing (SEM) to ensure that we are executing SEM programs in the most effective and efficient way, while supporting business objectives. The person will serve as a thought leader on SEM and SEO throughout the organization.

Profile

�You get things done by engaging in high level teamwork and flexing your interpersonal skills �You are a respected and proven thought leader with a quantifiable track record of success in delivering results within a large complex organization. �A natural problem-solver, who is also intuitively analytical and creativeYou Also Have:�6-8 years of work experience in paid media or marketing strategy, with a minimum of 3-4 years of SEM or SEO experience�Ability to compile and analyze search data and metrics, derive actionable insights from the data and present formal recommendations to leaders using PowerPoint �Strong presenter and able to clearly communicate thoughts, best practices and concepts to partners less familiar in SEM or SEO�Enterprise-level experience on ecommerce sites is beneficial�Advanced knowledge of technical, usability and content-related aspects of a website and their impact on natural search visibility�Excellent knowledge of enterprise and tagging software such as BrightEdge, Google Keyword Planner, Google AdWords, Search Console, Google Tag Manager, Adobe Omniture, and Google Analytics. �Self motivated and able to work both independently and develop and motivate teams�Intermediate level of understanding related digital marketing channels, including display, email, paid social and affiliates is a plus
As The Director of Search and SEO You Will:�Ensure ongoing account optimizations and best practice SEM tactics are followed, including structure improvements, targeting refinements (geo, device type, day-parting, keyword, etc.), content strategy and improvement in bid management processes and algorithms, by working closely with the agency for Saks and directly managing the Search program for Hudson�s Bay�Lead forecasting and budgeting for annual, quarterly and monthly paid search budgets leveraging various measurement tools (MMM, MTA, and pilots)�Drive analysis and optimization across SEM programs to track ROI and areas for adjustments, including new/refined ways to target, optimized content strategy and bid management �SEO: Partner with Tech and business leadership to manage successful implementation and execution of SEO priorities for all HBC websites�SEO: Conduct ongoing SEO audits and provide recommendations to enhance the standing of HBC websites in natural search listings�SEO: Proactively provide non-tech related SEO training/insights to internal teams and cross functional partners�Maintain the most up to date knowledge of best practices and strategies in management of paid search and SEO�Responsible for marketing related tagging on all HBC websites is done and in accordance with best practices How Often You May Travel:�25% within North AmericaYour Life and Career at HBC:�Be part of a world-class team; work with an adventurous spirit; think and act like an owner- operator!�Exposure to rewarding career advancement opportunities, from retail to supply chain, to digital or corporate.�A culture that promotes a healthy, fulfilling work/life balance�Benefits package for all eligible full-time employees (including medical, vision and dental).�An amazing employee discount

Thank you for your interest with HBC. We look forward to reviewing your application.HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.
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