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Director, Technical Consumer Design

Country : USA USA

State : New York

County : Suffolk County

Town : Melville

Category : Design

Contract type : Permanent

Availability : Full time

Job description

The Director in Technical Consumer Design Global R&D, will lead innovation programmes within TCD in US. They will work with the TCD Executive Director, in a leadership role to help establish and develop the TCD capability. They will also act as an ambassador & champion to show how understanding the consumer can help drive Global R&D programs. They will be responsible for defining, managing & ensuring delivery of the TCD programs for innovation projects. As the voice of the consumer, they will help guide & inform the technology innovation teams on opportunities & implications of technical choices. Through in-depth consumer understanding, they will be responsible for uncovering & translating consumer beliefs, needs & desires into critical performance criteria, design features, experiential cues & breakthrough claims, visuals & demos. This includes defining targets & acceptable ranges for performance (product & pack) & consumer models that directly link innovation choices to consumer desired benefits & experiences. Will work with Consumer Sciences, Advanced Technology, Formulation, Packaging & Technical Services Organization innovation partners. They will also be responsible for helping with the on-going training of TCD & key global partner functions eg Consumer Sciences. Area of training will be dependent upon their area of consumer expertise. Leading Technical Consumer Design for Make Up (80%) Lead the Make Up TCD program. Build & apply consumer models in priority sub-categories within make up to bring the voice of the consumer into Global R&D to: (i) help identify future innovation projects (ii) drive and inform technical choices and develop product & package technical success criteria (iii) drive our technical profiling capabilities through the development of consumer relevant methods, targets and ranges to delight consumers. Ensure holistic design approach from project outset, identifying & addressing critical questions, exploring & defining opportunities, tensions, drivers and barrier to consumer acceptance and loyalty. Create truly Global Consumer understanding by Identifying how to bring the US and Chinese consumer voices together for a more global understanding - with similarities, nuances and differences identified and incorporated into global projects. Developing Technical Consumer Design Capabilities (15%) Coach and develop the TCD capability, developing consumer research techniques, consumer models and technical profiling approaches. Help drive TCD awareness throughout Global R&D & ensure maximum impact & utilization of learnings. Role model collaboration & the power of the team. Practice abundance mentality - generous in sharing praise & credit. Corporate & ONE R&D Activities (5%) Proactive participation in Corporate & Global R&D (including safety) programs that drive organizational capability & individual growth eg EDG communities, Challenger Spirit Task Forces, mentoring etc. Tailored to reflect candidate's interests, skills & goals Q

Profile

Technical Consumer Design (TCD) is a new function within Global R&D, reflecting the recent addition of being consumer obsessed to the ELC Company strategy. TCD is responsible for bringing the voice of the consumer into Global R&D, primarily to our upstream innovation programs and also enhancing & strengthening calendar projects through deepening the understanding of what will differentiate them in market. This requires skills new to ELC. In order to develop this capability efficiently, we need to recruit external resources with skills & experience in this area, to help train the new team and bring actionable learnings to ELC quickly & efficiently. Extensive experience in Research and Development (preferably in the Beauty Industry), leading projects to identify & action consumer insights to drive innovation design (benefits, product / packaging characteristics & sensory features) & consumer communication programs (claims, demos & visual). Must have a proven track record of uncovering consumer needs and desires, translating them into technical success criteria, designing technical methods to profile & correlate product performance with consumer acceptance and delivering superior holistic product / pack and proposition designs. Experienced delivering innovation in both established and in new to the world categories. Demonstrated strong technical aptitude through ability to develop in-depth understanding of upstream technologies and translate them into consumer desirable benefits, claims, product attributes. Experienced partnering with technical partners to build consumer & technical models that guide innovation programs, brand strategies and product design. Qualified in design, execution and analysis of both qualitative and quantitative consumer research techniques. Experience working with the Chinese consumer strongly preferred. Track record of very strong people development including development of new capabilities within organizations with sensitivity and resilience. Bachelor of Science or Engineering 10 Years Experience 25% Travel
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