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Director Trade Marketing - Sport Channel Ltd

Country : USA USA

State : Oregon

County : Multnomah County

Town : Portland

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Lead strategy and planning of US Account Marketing and Activation Plans for Key Accounts that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with Key Account Sales and Merchandising Teams
Key Responsibilities:
- Develop and create the activation strategy and roadmap sell in and sell out
- Set the direction of aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity across key account banners and ecommerce sites
- Provide direction to team and execute with excellence, the seasonal 'Account Marketing Calendar' to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI's
- In each facet and through all channels, develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
- Secure the highest share of space, within key destination doors, locations and ecommerce
- Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
- Measure the effectiveness of the account activation plans' ensuring execution with excellence visually and via sell out
- Accountable and manage the seasonal activation calendar process from virtual download to in-store implementation including all account interaction meetings at all levels ensuring smooth process
- Understand product, customer and consumer needs from the US market and all channels
- Where appropriate support SMU and franchise creation / development
- Be the "consumer activation" point of contact both internally and externally
- Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to instore deployment (excluding creation)
- Closely co-operate with Global Brand teams (most importantly global creation team and BUs) to secure a best practice level of implementation of global strategy
- Conduct relevant reporting activities to measure the efficiency and commercial success
- Manage budgets and costs within agreed measures
- Understand the consumer retail environment including distribution points, share of buy, competitor concepts and support tools
- To staff most suitable persons in direct report positions in alignment with HR and Sr Director Merchandising and Marketing
- To set personal objectives, targets, guidelines and assess all reports
- To manage and develop all direct reports as an integrated team by setting team objectives, targets and guideline
Key Relationships:
- Merchandising/category teams
- Sales teams
- Global Brands: Category Teams, Business Units
- US Market Functions: Brand Activation, Range Architecture, SCM, , Finance/ Demand Planning, Business Development
- CoE Retail, Wholesale and eCommerce

Profile

- High professional maturity
- Highly collaborative with strong communication skills
- High influencing skills and ability to make fact based decisions
- Strong analytical skills
- Structured, organized and process driven
- Previous experience in Brand Marketing/Activation/Category Management or Merchandising/ Ranging/ SMU / Sales
- Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
- Ability to work effectively within a team environment and under pressure
- Advanced skills in MS Office
- Fluent in English
Requisite Education and Experience / Minimum Qualifications:
- University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
- Category Management/ / Merchandising Experience or account marketing / sales : 7 years.
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