E-Commerce & Digital Marketing Manager

Country :
USA
State :
New York
Town :
NEW YORK
Category :
Marketing
Contract type :
Permanent
Availability :
Full time

Company description

JBCStyle is the leading full-service recruiting agency with a focus on the Fashion, Beauty, Action Sports, Retail and Home industries.With over a decade of experience matching key brands with their ideal candidates, we are uniquely positioned to support our clients looking for top talent and or candidates looking to take the next step in their career(s).

Job description

Title: E-commerce & Digital Marketing Manager

Company: Contemporary fashion brand

Location: NYC

RESPONSIBILITIES

- Develop and manage website, backend and frontend

- Oversee and drive improvement across UX and all consumer touchpoints

- Develop a marketing and content calendar, in concert with design and digital marketing agency

- Report, analyze and react to e-commerce performance

- Oversee customer service to develop better protocols

- Monitor order fulfillment

- Manage product journey – from buying, to photoshoot to site presence and markdowns

- Work internally with sales, finance, and buying teams for all e-commerce needs

- Schedule and coordinate photoshoots, prep of product and transport of merchandise to shoot site

- Manage online product images, copy and inventory information

- Automate processes that currently are manual

- Partner with external digital marketing agencies to execute campaigns

QUALIFICATIONS/REQUIREMENTS

- 3 years experience in digital/ecommerce at apparel or luxury brand

- Operating knowledge of Shopify platform, Mailchimp ESP and Share-A-Sale

- Strong understanding of Google and overall site analytics

- Strong understanding of AdRoll, Criteo, Adwords and SEO

- Strategic thinker who understands both short term and long term objectives

- Extremely results oriented

- Self-starter who can think outside of the box