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E-Commerce Manager mx/co/ec

Country : USA USA

State : New York

Town : New York

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

Title: E-Commerce Manager MX/CO/EC
As one of the world's largest fashion companies with more than 171,000 employees worldwide, H&M is an exciting and dynamic place to pursue a career within the fashion industry. Our business concept is to offer fashion and quality at the best price in a sustainable way and with our fast expansion we are always looking for new talents. Would you like to be part of our team?
The E-Commerce Manager for Sales Market MX / CO / EC is responsible for setting the short and long-term strategy to deliver the best customer experience online in Mexico, Colombia, and Ecuador. The role will develop and execute the hm.com e-commerce strategy through securing a collaborative partnership with all relevant functions and will align with the H&M omni-channel strategy to ensure a consistent brand experience across channels. The role will maximize net sales and profitability and develop your team to grow digital knowledge within Mexico, Colombia, and Ecuador and the Americas region.
This position is based in New York, NY or Mexico City, MX within our Customer Activation & Marketing function. The position reports to the Customer Activation Manager for Sales Market MX / CO / EC and has the following direct reports: E-Commerce Category Lead, Site Merchandiser, Business Analyst, and Web Analyst.
Core Responsibilities include but are not limited to:
Drive Net Sales and Profit
Develop and implement market-specific digital strategies that reflect global standards and practices
Set and optimize strong activity plan that covers commercial and customer needs
Optimize on-site customer journey (through banners / teasers, PLPs / PDPs, ranking, and Checkout funnel) by reacting to customer data and web analytics. Ensure that desired actions are implemented accurately and in timely way
Help to inform buying and assortment actions through customer behavior data
Partner with teams like Omni Merchandising, Media, Customer Insights, Logistics, and Customer Service to secure the best possible offer and experience throughout the entire customer journey
Drive a strong collaboration with all internal stakeholders within the US and CA country teams, region, and global functions. Ensure that all teams work cross-functionally to create synergies, address opportunities, and drive growth in revenue
Partner with Regional Head of Digital Development to influence the development of new digital functionalities to meet and exceed customer demands. Contribute to the prioritization of the Business Tech roadmap within the Americas region
Follow up on and analyze sales, customer, and customer behavior data to identify opportunities and develop actionable insights
Understand and react to competitive landscape and trends within the e-commerce and retail industries
Partner with Business Analyst and Regional E-Commerce Controller on setting and meeting growth targets for Sales and Profit in Sales Market MX / CO / EC
Contribute to digital expansion plans and implementation within the Americas
Grow Digital Traffic and Customer Base
Partner with global SEO channel owner and Regional Digital Media Manager, Owned to ensure that onsite copy and metadata are fully optimized to maximize search engine authority
Drive strong organic traffic growth by optimizing local content and assets onsite. Partner with Media team to ensure red thread between communication onsite and in owned / paid media
Secure relevant communications to and activations for customers through segmentation and personalization. Act upon customer behavior insights to recruit new customers, retain existing customers, and convert channel-specific customers to Omni customers
Understand and react to digital marketing and social media trends
Build strong and collaborative relationships with other teams within the Omni Sales Team to ensure holistic and customer-centric communications across all channels and touchpoints
Lead and Manage Team
Coach and develop team to deliver on sales, profit, and customer experience goals
Evaluate, follow up on, and manage performance of team
Determine and set new ways of working and processes within e-commerce function
Shape e-commerce team and positions based on everchanging needs and expansion opportunities
Lead and guide team through H&M Values and Leadership Expectations
What You'll Need to Succeed:
Bachelor's Degree in a related discipline or equivalent years of work experience
5-10 years of E-Commerce, Retail, or Merchandising experience and leadership required
Strong knowledge of H&M Retail and E-commerce environment
Solid leadership experience within e-commerce and retail
Sales driven, customer-focused and results-oriented
Proven ability to achieve results working both strategically and operationally
Strong analytical skills and ability to translate customer and sales insights into short and long-term commercial actions. Experience utilizing Google Analytics, PowerBI, and Tableau (or similar tools)
Ability to lead effectively and create results in a highly complex environment
Proven leadership skills and previous staff responsibility: you lead by our Global Leadership Expectations
Strong communication and presentation skills
Able to work independently and be self-motivated while still working within a team environment and fostering a strong team collaboration
Skilled in overall e-commerce operations, including strategizing, planning, merchandising, and marketing
Understanding of supply chain and logistics complexity, especially within e-commerce space
Strong organizational and time management skills with an ability to determine key priorities
Flexible and able to adapt to changes based on changing business and customer needs.
Required international travel up to 20% of time.

Job Status: Salary, Exempt
EEOC Code: OFM
All your information will be kept confidential according to EEO guidelines.
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