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Ecommerce Merchandising Manager

Country : USA

State : California

County : Orange County

Town : IRVINE

Category : Merchandising

Contract type : Permanent

Availability : Full time

Job description

Are you ready to paint the world pink? We are looking for an experienced eCommerce Merchandising Manager to join our growing team! As the eCommerce Merchandising Manager you will lead critical aspects of the toofaced.com brand site experience—leading on-site merchandising to create a cohesive consumer journey that optimizes site engagement, product discovery, conversion, and overall consumer experience via high-touch storytelling and merchandising. The eCommerce Merchandising Manager will also oversee product inventory management, leveraging product insights, mix of business, and overall sales data to make strategic product and content decisions that generate results. This position serves as a liaison between the eCommerce, Creative, Education, Demand Planning, and Marketing teams. The eCommerce Merchandising Manager will report into the VP of eCommerce and will manage the eCommerce Merchandising team which is comprised of a Content Specialist and Merchandising Coordinator.

 

This position will be based from Too Faced Corporate headquarters located in Irvine, CA.

Lead and plan short and long-term strategy and execution of Toofaced.com content and merchandising to drive the eCommerce business while ensuring a best-in-class customer experience.Develop overarching go-to-market strategy for new product launches, including engaging site content, unique storytelling, and merchandising tools, based on product positioning, target audience, and storytelling needed throughout the consumer journey.Collaborate with marketing, education, and design teams to plan and develop best-in-class on-site assets & landing page execution for all programs. Influence campaign concepts by championing content that is compelling and drives engagement and intent to purchase.Continually improve content process and opportunities – establishing best practices to drive a streamlined process while working with the Creative team to grow the quality and breadth of available assets.Develop and maintain a holistic site content calendar for eCommerce team visibility and cross-functional alignment.Develop rich content that drives brand and product discovery, education, inspiration and engagement (i.e. merchandising tools such as foundation quiz, lipstick finder, etc.)Manage the product merchandising strategy to ensure products maintain a strategic hierarchy based on mix of business, inventory, and brand priorities. Oversee inventory demand planning process to ensure toofaced.com has the optimal product assortment to drive business goals; monitor and analyze product sales to drive content and merchandising decisions and pivot based on shifting trends.Recognize new opportunities for onsite categories or collections and manage the meganav strategy according to SEO indicators. Track analytics, assess campaign effectiveness, and recommend optimizations based on performance.Stay up-to-date and report on eCommerce trends including sites, merchandising tools and applications from key competitors. Leverage consumer insights to drive opportunities.Support on site QA and content/product programming as needed. 

Profile

  • Bachelor’s degree in a related field required
  • 5+ years of eCommerce Merchandising experience, with proven success managing eCommerce business initiatives from conception to implementation to delivery with quantifiable results
  • Data-driven with proven track record of turning insights into action
  • Google Analytics proficiency
  • Strong understanding of SEO
  • Project management skills
  • Experience with content management tools
  • Experience in fashion or beauty industry preferred
  • Strong written, verbal and interpersonal communication skills




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