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Entertainment Marketing Manager

Country : USA

State : Massachusetts

County : Suffolk County

Town : Boston

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

- Provide strategic leadership, partnership vision and planning across consumer groups
- Actively engage internal teams, building cross-functional relationships to determine partnership opportunities across key brand moments
- Initiate dialogue with senior leadership to ascertain brand goals, priority regions, etc.
- Develop cohesive strategies that amplify brand messages and storytelling for specific brand initiatives
- Work in partnership with cross-functional teams to identify, build and execute 360-degree programs that enhance brand visibility and brand consideration
- Work in partnership with Lifestyle / PR / Product teams to identify new and emerging tastemakers within sports and creative culture (music, film, art, design) that align with NB
- Work in partnership with Lifestyle / PR team to oversee agency resources and manage influencers campaigns, as necessary
- Work with global lifestyle leads in top regions to understand the market and grow the brand globally
- Develop and manage talent partnerships with like-minded individuals that resonate with the brand
- Work with senior leadership to define contract obligations and negotiation deal points
- Act as internal talent liaison; stays abreast of talent's creative projects, plans and relevant aspirations
- Frequent engagement with talent management to guide scheduling and planning of contractual obligations
- Align internal communication and develop mechanisms to ensure consistency, clarity and around strategy and impact
- Ensure that plans are holistic, informed by business priorities and consider global implications
- Where applicable, ensure all regions are well positioned to leverage talent partnerships

Profile

- Minimum of 8-12 years of experience
- Urban marketing experience and connections
- Global brand marketing experience
- Prior roles in marketing, influencer engagement, public relations in-house or agency side
- Position is based out of our corporate headquarters in Boston
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