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Executive Director, Ecommerce - Aveda North America

Country : USA USA

State : New York

Town : New York

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

additional omnichannel initiatives. This person will also work with the Global Online and Technology teams, building onsite pages, features, and programming. To continually optimize the user experience and business. In this role, the person will also work across various teams (offline NA, Global Ecommerce, Operations, Global marketing, retail stores, creative, education and sales teams) to create a branded online experience that is not only representative of the customer's offline experience but harnesses digital technologies to make Aveda a truly unique and experiential best-in-class shopping destination. The person must understand the needs and expectations of the online businesses models within AVEDA.

Strategy and Sales Goals

  • Manage business analysis of all marketing programs and P&L impact; continually optimize initiatives.
  • Lead NA Ecommerce team in site analytics to access health of online business and inform actions
Manage and optimize A&P budget to maximize ROI.
  • Support Vice President with analysis of key business metrics and site performance.
  • Present ongoing analysis to teams and key stakeholders. to share pertinent leanings.
  • Develop and implement the seasonal online marketing calendars to marry offline marketing initiatives. Create online only content, products and events throughout the seasons which enable a best of breed experience for the consumer while meeting/exceeding the weekly sales plan. Develop and manage the advertising and promotions budget for all such programs. Lead team in executing seasonal vision from concept to launch.
  • Lead North America Ecommerce team in performance marketing (SEM, Affiliate Marketing, Email, Paid Social)
  • Work with Brand Operations to take advantage of cost efficiencies for marketing and promotional programs. Oversee all promotional product forecasts.
  • Partner with Online Inventory Planning to maintain appropriate sell through and merchandising of limited life items and forecasting of new product launches.
  • Manage and support integration for Brand Digital Marketing programs
  • Oversee planning and support for optimal site exposure to elevate program for best interaction and consumer engagement
  • Retailer.com

    • Drive retailer.com business to achieve sales and Brand goals
    • Partner with North America counterparts and Executive Director of Global E/M Commerce to ensure synergies between online and offline.
    • Oversee the creation and execution of all online exclusive promotional activities and merchandising strategy (launches and repromotes).
    • Maintain product launch calendar for each retailer website.
    • Report back on retail sales/program successes based on metrics set at the onset of campaigns.
    Job: Online / E-Commerce

    Primary Location: US-NY-New York

    Job Type: Standard

    Schedule: Full-time

    Shift: 1st (Day) Shift

    Job Number: 2219954

    We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected]
  • Profile

    Qualifications

    • Must have a proven track record of 10+ years of online marketing experience. E-commerce experience strongly preferred. BA/BS required, MBA preferred.

    • Must be able to translate offline brand vision to the online channel and execute strategies that lead the company consistently towards that vision

    • Strong skills in strategy and planning, budget and P&L management and vendor selection and management

    • Needs to be a creative thinker and problem solver, thrive in fast paced environment, prioritize and oversee multiple projects at once, have attention to detail and work well with cross functional teams.

    • Big-picture thinker and experience in a dynamic, high-growth environment

    • Must possess excellent creative, organizational, verbal and written communication skills

    • Strong analytical and project management skills with the ability to handle multiple priorities.

    • Strong written and verbal communication skills. Ability to communicate complex ideas and processes in a simplified manner.

    • Highly proficient in Microsoft Word, PowerPoint, and Excel


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