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Executive Director, Global Marketing - Complexion & Skincare (Nars)

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Job Summary:

  • The Executive Director, Global Marketing - Complexion and Skincare is responsible for leading the global category strategy for the complexion and skincare portfolio.
  • Develop global product strategies for 3-year innovation plan development for new product launches, key core franchises and sampling
  • Ensure that innovation planning and core meet YOY business needs and deliver on brand financial plans
  • Drive the conceptualization of globally relevant digital first 360 launch plans with cross functional teams
  • Develop ongoing strategy for "Always On" Top core franchises
  • Lead consumer insight studies and analytics in partnership with consumer insights team to inform decision making, understand consumer trends, validate concepts and test new go-to-market strategies
  • Partner closely with US and International teams with a focus on US and China market needs
  • Position reports to VP Global Marketing.
Essential Job Duties:

Product Marketing


  • Responsible for all elements related to 3 year innovation planning including:

    • Globally relevant product pipeline needs with a focus on US & China
    • Direction on COG to ensure launches meet brand margin needs
    • Oversee projection and forecasting on new launches to ensure YOY business and growth plans are met
    • Develop globally relevant Always On franchise storytelling and launches to continue to drive awareness and loyalty around hero products
    • Create meaningful product stories, claims and profiles in partnership with product development team
    • Collaborate with US and International team and top markets to ensure new product development meets market needs
    • Develop global pricing recommendation for new launches and core
    • Drive meaningful consumer insights with CIMI team leveraging consumer groups, digital tools, and social listening to future proof NARS innovation in the category
    • Project launch volume for new launches and global MOB
    • Ensure discontinuation plan around new launches meets business incremental needs

  • Consumer Marketing/360 Launch Strategies

    • Lead for all complexion and skincare global launch strategies to ensure consistent and innovative ideas across the consumer funnel online/offline
    • Drive meaningful point of difference for all NARS complexion launches that reinforce brand equity and DNA
    • Oversee team in creation of all key program briefs (Creative, Merchandising, Copy, Forecasting, Bulletin, PDP)
    • Ensure consistent message across all internal documents (bulletins, marketing decks, retailer presentation, forecasting, launch feedback)
    • Drive digital first asset development in partnership with Global Digital, Global E-Commerce/CRM and Creative team utilizing media best practices for meaningful ROA
Brand Communications


  • Support development of decks for

    • Strategic planning, mid-term plan, yearly global conference
    • Budget presentations
    • Marketing Business presentations
    • Ad Hoc Marketing presentations
Budgeting

  • Develops yearly budget with VP of Global marketing for all launches
  • Manages communication with Film and Photography team on key budget parameters
Qualifications:

  • College degree, 10+ years of work experience in marketing or consulting for beauty industry
  • College Degree Required, MBA Preferred
  • Knowledge of US and experience for developing product pipeline and strategies for China/APAC
  • Passion for leading and developing team members (direct reports and team)
  • Consumer centric and trend focused for new insights
  • Analytical and presentation building skills with attention to detail
  • Passionate about digital and continuously learning about new platforms
  • Strong project management skills, structured, sense of respect of timeline
  • Attention to details, ability to work independently, reliable
  • A strong sense of urgency, ability to manage details and projects while responding to changing priorities and feedback.
  • Strong oral, written, communication and presentation skills.
  • Software expertise - MS Word, Excel, PowerPoint.
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