Executive Director, Global Marketing, Skincare, Clinique
Country : USA
State : New York
Town : New York
Category : Marketing
Contract type : Permanent
Availability : Full time
The Executive Director will support in defining strategic objectives for the Moisturizers/Eye/De-Aging/Body categories. Develop and foster a strong year rolling calendar and 3 to 5 year strategic plan, keeping with the overall global category and brand objectives, to grow the assigned business segments. Responsible for creating action plans and successfully executing on defined objectives to grow the assigned segments. Consistently deliver successful products and programs on time and on budget. Manage, train, and develop the marketing expertise of direct and indirect reports.
o Responsible for assigned segment performance and product opportunities, and serves as the source for all segment related information.
o Constantly monitors the performance of Clinique versus the competition to identify product need gaps and opportunities; develops and executes action plans to improve brand performance.
o Is the expert and key point person for Clinique segment performance (shipments, sell-through, cost of goods, sku count, pricing, and new product forecasts) as well as the competition.
o Supports developing innovative Global Marketing calendars and support programs; responsible for gaining approval for assigned segment programs and projects.
o Responsible for managing the conception and development of regionally appropriate marketing programs for assigned segments
o Manages team to prepare up-front planning documents to gain Senior Management approval on product positioning, pricing, and launch support
o Responsible for overseeing preparation of all communication (i.e. Planning Guides) to inform global affiliates of the upcoming programs for assigned segments
o Creates forums for program/product development to ensure they meet Clinique's strategic and financial objectives for specified segments
o Collaborates with Product Development to create breakthroughs in product innovation
o Directs preparation of all paperwork necessary to get projects into the system.
o Provides direction and spearheads the development of launches and support programs with all necessary support groups on assigned projects (including Product Development, Packaging, Packaging Design, Creative, Legal, Business Planning, Promotions, Global Communications, GBSC, Education, Digital) to ensure they are delivered on time and within budget.
o Leads all consumer insights work (co-creations, concept testing, ad testing, to all programs. Makes recommendations for future consumer insights planning based on needs of the category
o Lead the management, development and implementation of product portfolio, innovation pipeline and product marketing strategy for Clinique For Men by category and subcategory to enhance brand story and drive growth and market share gains in priority channels and regions
o Determine fast growing categories and subcategories to grow market share by leveraging data and analytics, predicting the market changes and designing strategies and actions
o Define a global portfolio and category strategy; identify key fast growing categories and subcategories to determine where we will win; coordinate globally and partner with the Regions on locally relevant content
o Responsible for managing the concept ideation process for all assigned launches, from initial concept ideation meeting through 360 launch to ensure Clinique is creating breakthrough conceptual marketing platforms for all launches
o Responsible for providing all affiliates with timely information on all calendarized programs; liaises regularly with Regional Marketing teams to ensure programs meet market needs
o Includes overseeing accuracy and timely issuance of all Flashes and Dossiers.
o Prepares and presents marketing plans to Regions and affiliates, i.e. Sales Meetings, Regional Roundtables, etc.
o Preparation of materials for global segment reviews and brand strategy meeting.
o Leverages NPD, IRI, and other data sources to make recommendations in monthly business reviews.
o Manages and is responsible for the performance of direct reports including accuracy of projects and their development.
- 10+ years of related Global Marketing experience in the Consumer Packaged Goods industry.
- Demonstrates ownership of programs, embracing strategic vision as well as excellence in execution.
- Proven visionary with strong creativity, conceptual marketing & innovative skills.
- Must be able to direct and develop direct reports.
- Must be an excellent team player; possessing the ability to build and nurture strong relationships and gain the respect of members of cross-functional and Regional teams.
- Must be mature, responsible, accountable, organized.
- Must possess excellent oral and written communication, analytical, and creative skills.
- Must be flexible and determined, possessing the ability to handle a multitude of projects and the willingness to put in the time necessary for success.
- Fosters an encouraging, respectful, team-oriented organization.
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.