New York, New York, US
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Executive Director, Marketing, Mac North America

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

For all Ages, All Races, All Gender, M
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- C is a world's leading professional makeup authority because of our unrivalled expertise in makeup artistry. The brand is committed to developing new categories, products to serve the demand of consumers and professional makeup artists alike. At the heart and soul of our unique culture, M
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- C believes in Social Responsibility, with initiatives such as VIVA GLAM, which has raised over $450 million for the fight against HIV/AIDS. To help us drive market share in North America, M
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- C is adding an Executive Director, Product Marketing position to its corporate NY team. Reporting to the VP of Marketing, North America, you will work closely with Account Management/Planning, Sales and Education, Global counterparts, Consumer Engagement and Center of Excellence teams to plan and execute the marketing strategy for a portfolio of cosmetic products. This includes developing and implementing omni-channel and 360° strategic marketing plans while leading the in-market activation. Lead, manage, develop and inspire the Marketing team comprised of product marketing staff members at various levels of experience. Continually coach individuals for maximum potential. Drive the yearly and long-term strategic planning for the brand portfolio by translating the global brand objectives into North America Market share growth targets. Continuously evolve the brand strategy to make sure we stay current with macro trends, maintain relevance and drive brand desirability. Build strategic marketing plans and calendars that support Heros and New Launches with investments and promotionality to deliver on sales objective and consumer targets Oversee the management of category planning, forecasting and budgets. Drive financial discipline by developing internal capabilities in the team for ROI optimization. Collaborate with cross functional leaders (Account Strategy, Sales, Education, Creative, Finance, Online) to deliver against the total brand experience across all consumer touchpoints and 360 offline to online integration, as well as contribute to the development of Joint Business Plans for key retailers. Own 360-degree strategy across consumer insights, POS/visual merchandising, social, media planning and execution, influencer, CRM/Loyalty and marketing analytics. Lead recommendations for newness and core by season inclusive of product, media, creative, sampling, and consumer strategies; able to conceptualize and execute marketing program for products and work with Global and Trade Marketers to develop tailored campaigns; able to provide clear instruction to creative team to execute. Drive the pricing process for including comprehensive competitive analysis, oversee analysis of category portfolio and SKU productivity resulting in recommendations for SKU discontinuation. Develop local Communications strategy including PR and Influencer Marketing in alignment with the Global strategy and manage local agency performance. Oversee Creative briefing for Content and Copy, and Visual Merchandising to ensure in-store visual statements are produced within brand guidelines and provide maximum cut through at point of sale. Partner/develop Marketing programs for Retailer.com sites; deliver and execute all assets. Manage National, Broadcast, Digital, Outdoor, Promotional, Direct Mail and Coop Advertising Ability to look at internal sales trends, market and consumers trends and develop accurate estimates for future sales by category and key subcategory. Spearhead the development of the learning agenda and training requirements for the portfolio. Collaborate with Global Education to create tailored education programs for our specific retailers, including gratis. Liaise with Field Education Training Managers to ensure successful implementation. Identify new business models and opportunities to build the brands across channels.


Bachelor's degree required; MBA a plus. At least 10 years related consumer product marketing experience; experience in the Beauty industry preferred. Engaging interpersonal skills with the ability to work with people in various disciplines and cross-functions as well as present to senior leadership. Consumer centric mindset to drive trial, penetration, and enhance customer loyalty to improve business growth. Ready to share your turnaround business story using examples of costumer first strategy and campaigns; thrive on the challenge of turning around business. Demonstrated experience with managing and leading a team (hiring, performance management, coaching, etc.). Noteworthy 360° marketing campaign development experience including touchpoints such as digital, point of sale, eventing and pop-ups; digital experience inclusive of SEM, SEO, affiliate marketing, display and organic and paid search, e-commerce. Strong analytical skills and judgment for in-depth business review with a high level of creativity. Clear and concise written and oral communication skills. Ability to personally set priorities and motivate others. Solid negotiation and relationship building skills with internal and external partners.
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