×
News
The latest news
access_time
Tech start-up NearSt gets £2m funding to help boost physical retail
access_time
Kingpins Transformers becomes Transformers Foundation
access_time
Asics ends year with sales drop
access_time
Designer Brands names William Jordan as chief growth officer
access_time
Chip Foster buys back Chip & Pepper skate and surf lifestyle brand
access_time
Early Alexander McQueen designs celebrated at New York Historical Society
access_time
L'Oréal Canada founding-president Philippe Dalle dies
access_time
Nike reshuffles senior leadership
access_time
True Religion taps artist Jaffa Saba for upcycled collection
access_time
Kingpins Transformers: Ed to land in Amsterdam
access_time
Japan on brink of recession as economy contracts, virus heightens risk
access_time
Coach and Bape come together for streetwear collaboration
access_time
Moncler X Rick Owens collaboration
access_time
French label Hervé L. Leroux to be relaunched at Paris Fashion Week
access_time
Walmart sees slower online sales growth after tepid holiday quarter
access_time
EU targets textiles and packaging in plan to halve waste by 2030
access_time
Dockers hoping to progress across three key markets, says European general manager
access_time
Anya Hindmarch battles single-use plastic with ‘I Am a Plastic Bag’ project
access_time
Is Chloé looking for a successor to Natacha Ramsay-Levi?
access_time
London Fashion Week: Blasts from the past
access_time
Proxy advisory firms back bid to take HBC private
access_time
Global Brands Group axes fur, IFF reacts to rising tide of negative sentiment with new strategy
Share
Text size
aA+ aA-
Print
Click here to print

Executive Director, Marketing, Mac, Travel Retail Worldwide

Country : USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Position Summary:-Responsible for the execution of Travel Retail Worldwide marketing strategies to enhance brand equity, improve market share, ensure brand objectives are realized and financial targets achieved for M
- A
- C in the channel. Position reports to SVP/GM, M
- A
- C Travel Retail Worldwide.
Key Responsibilities:
Strategic Development-Work with SVP/GM to develop 3-year Strategic Plan-Develop product and consumer marketing (social media, online, mobile, and influencer) strategies to increase market share -Plan, program and execute regional and market-specific strategies-Drive development, execution and follow up of strategic initiatives with regional marketing teams and Chinese affiliate.-Present strategies to brand and TR senior management, present to key retail partners
Marketing Strategy/Applied Marketing -Develop marketing strategy for seasonal launch participation based on regional/market relevancy and corridor alignment-Drive program development for TR exclusive initiatives (lineups, store design/merchandising, kits, collateral)-Plan dollarized launch calendar to anniversary programs and drive incremental sales-Drive execution of over 40 launches annually, oversee Marketing Manager, Marketing Associate, and Regional Marketing teams to execute and track performance of launches; manage cost implications of each individual program-Leverage brand-developed 360 marketing campaigns and create channel-driven 360 marketing campaigns; brief in agencies and present to global brand for approval-Review regional P&L to ensure regional NOP and ROI KPIs are met for A&P activities-Oversee Manager in tracking all new product launches and manage sell-thru-Oversee Associate to manage visualization calendar, enhanced merchandising/visualization programs, and ensure alignment with traveling corridors-Identify merchandising needs, work with Store Design and Visual Merchandising to initiate creative requests, develop merchandising guidelines and TR-specific VM elements-Lead quarterly market trend reviews (identify market trends) to align commercial and training teams with Marketing and DP; gain corridor-specific intelligence and ensure forecasting accuracy of all new and ongoing products and programs; maintain awareness of competitive activity in channel-Support new door openings with support from Associate and VM teams; oversee Associate to manage collateral offerings (new and ongoing) displayers and supplies-Drive limited and ongoing forecasts with Demand Planning; review and make recommendations for new products, review ongoing forecasts, participate in pre-SIOP meetings-Lead Lachen task force meetings (operational excellence for the channel)
SKU Management -Lead SKU management/line edit analysis, drive category reviews and manage COG efforts to increase SKU productivity-Develop regionally relevant and market-specific lineups to accelerate distribution-Analyze mix of business and maximize SKU performance; present line edits and SKU management efforts to TR and brand senior management-Track and analyze sales performance and quarterly magic quadrant review-Manage service levels with Lachen DC partners-Work with Demand Planning to manage OOS and Excess inventory monthly-Oversee team in promo reserve clean-up and ensure proper collateral allocations based on regional needs
Consumer Marketing -Develop strategies with Digital Marketing NY, brand and Regional teams and initiate requests with the brandoSocial Media - retailer owned platforms, brand & UGC, and paid for supportoInfluencers - develop and strengthen targets towards the traveling consumeroOnline - drive growth in pre-purchase channels; email/SMS/MMS, appointment bookingoMobile - geo fenced, mobile ads, google platforms, snapchat, and geo-filters-Work with Consumer Engagement Manager to drive Digital strategy for the brand in the channel to create awareness, recruit new consumers and drive conversion-Work with Events Manager to develop Retail Events strategy and ensure proper execution at Regional level-Drive online/pre-purchase calendar development-Work with Regional teams to develop Local market (Caribbean and South Pacific) brand awareness and event strategies
Develop Talent and Capabilities-Coach and lead team to execute with excellence and motivate with strong team leadership-Lead by example to foster an encouraging, respectful and cooperative team environment-Position manages three Marketing Managers (Product, Consumer, Events)-Regional Marketing Managers (EMA, APAC, Americas) have dotted line to Executive Director-Position reports to SVP/GM, M
- A
- C Travel Retail Worldwide

Qualifications
Qualifications-Position requires 10+ years experience in Marketing or related field-College/University graduate-Development and applied marketing background-Financial and strong analytical skills-Excellent organizational skills-Strong communication skills both written and oral-Demonstrates strong leadership capabilities -Understanding the commercial aspect of the business

Job: Marketing
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 201625

We are an equal opportunity employer. Minorities, women, veterans, and
individuals with disabilities are encouraged to apply. It is Company's policy not
to discriminate against any employee or applicant for employment on the basis of
race, color, creed, religion, national origin, ancestry, citizenship status, age,
sex or gender (including pregnancy, childbirth and related medical conditions),
gender identity or gender expression (including transgender status), sexual orientation,
marital status, military service and veteran status, physical or mental disability,
protected medical condition as defined by applicable state or local law, genetic information,
or any other characteristic protected by applicable federal, state, or local laws and ordinances.
The Company will endeavor to provide a reasonable accommodation consistent with the law to
otherwise qualified employees and prospective employees with a disability and to employees and
prospective employees with needs related to their religious observance or practices.
Should you wish to apply for this position or any other position with the Company and you
believe you require assistance to complete an application or participate in an interview,
please contact USApplicantAccommodations@Estee.com.
Share
Print
Click here to print

Similar Offers

Marketing Manager, Centre Core

HUDSONS BAY
access_time | place Brampton

Email & Lifecycle Marketing Manager

JBCSTYLE
access_time | place New york

Manager, Global Marketing Analyst

MAC
access_time | place New york

Manager, Marketing Effectiveness: New York

MACY'S
access_time | place New york

Marketing Manager

HUDSONS BAY
access_time | place Medicine hat

Senior Manager, Integrated Marketing

SAKS FIFTH AVENUE
access_time | place New york

Manager - Marketing, National Accounts Hair Care Redken us

L'OREAL GROUP
access_time | place New york

Associate Manager, Marketing (Hermes)

SHISEIDO
access_time | place New york

Associate Manager, Marketing (Tory Burch)

SHISEIDO
access_time | place New york

Manager, Brand Marketing

HUDSONS BAY
access_time | place Brampton

Executive iN-Store Logistics And Marketing Manager

HUDSONS BAY
access_time | place Victoria

Customer Marketing Manager

COTY
access_time | place New york

Director, Retail Marketing Fss, Origins North America

ORIGINS
access_time | place New york

Marketing Manager, North America

TAPESTRY
access_time | place New york

Director, Trade Marketing, Mac North America

MAC
access_time | place New york

Senior Marketing Manager, Qvc

COTY
access_time | place New york

Fashion Jobs

Manager, Global Email Marketing

TIFFANY & CO
access_time | how_to_reg Permanent | place New york

Executive Asst i - Lancome, Marketing

L'OREAL GROUP
access_time | how_to_reg Permanent | place New york

Manager, Integrated Marketing

ULTA BEAUTY
access_time | how_to_reg Permanent | place Bolingbrook

Marketing Manager

HUDSONS BAY
access_time | how_to_reg Permanent | place Medicine hat

Associate Manager, Marketing

PUMA
access_time | how_to_reg Permanent | place Westford

Director, Retention Marketing

THE REALREAL
access_time | how_to_reg Permanent | place San francisco

iN-Store Marketing Manager

HUDSONS BAY
access_time | how_to_reg Permanent | place Dorval

Performance Marketing Manager

GUESS
access_time | how_to_reg Permanent | place Los angeles

Manager, Integrated Marketing

SAKS FIFTH AVENUE
access_time | how_to_reg Permanent | place New york

Marketing Manager - Naples

SAKS FIFTH AVENUE
access_time | how_to_reg Permanent | place Naples

E-Com Marketing Director - Amazon.Com

L'OREAL GROUP
access_time | how_to_reg Permanent | place El segundo