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Executive Director, Marketing, Tfb/fm/kp na

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

The Executive Director, Marketing, TFB/FM/KP NA is the day-to-day strategic and executional lead for NOAM product and consumer activities. From a Product Marketing standpoint, priority projects and touchpoints include: trend and vision planning, multi-brand forecasting and planning, pricing strategy, and launch cadence. With regards to Consumer Marketing, priority products and touchpoints include: strategic development of commercial innovation, leadership of 360 animation, paid media oversight, sampling strategy, and analytics.
Their primary objectives are to help craft the end-to-end go-to-market strategy across three brands while closely collaborating and influencing relevant cross-functional partners to execute these efforts with excellence. This individual will also liaise with all three brands' global teams to ensure consistency of brand positioning and messaging in all executions as well as align on product strategy.

Job description

Strategy & Insights:

  • Lead the brand's omni-channel CRM strategy for acquiring new consumers, engaging existing consumers and driving new product and base sales. Establish and operate end-to-end consumer journey for Tom Ford Beauty.

  • Lead the development of the fiscal's Commercial Innovation plans, leveraging consumer insights to create meaningful programs.

  • Input into 3 year marketing plan, including both NPL (Product Innovation) and Commercial Innovation.

  • Develop and deploy the annual Media Briefs, outlining recommended media spend based upon business priorities, analysis of past performance and consumer habits & practices.

  • Manage the team's consumer analysis to uncover target insights and white space opportunities.
Product Marketing:


  • Partner with VP, Marketing on marketing calendar based upon new product offerings, market relevance and consumer insights; determine launch cadence, early leads and exclusives to ensure YOY strategies are balanced and anniversaried.

  • Manage the team's recommendations on product assortment including profitability, pricing strategy, category assortment and in-store productivity. Provide thoughtful input and help guide them on best practices utilizing both data and insights to make informed decisions.

  • Lead the MFP process, partnering with Corporate to identify category and product growth targets; conduct competitive analysis, including but not limited to competitive pricing information, NOAM landscape, key corridors and market insights

  • Oversee top-side new launch forecast recommendations for the product pipeline calendar

  • Collaborate closely with Account and Sales teams to ensure strategic alignment and seamless flow of intelligence; partner with these teams to secure their feedback and action on their insights.

  • Oversee deck development for Market Weeks and Field Meeting.
Integrated Campaign Development:


  • Directs team in development of go-to-market strategy and execution, covering all key consumer touchpoints:



    • Lead multi-functional brainstorms to concept and develop holistic ideas for Commercial Innovation programs across all relevant platforms (brand-owned, retailer/partner, and paid).

    • Support holistic planning against NPLs.

    • Oversee implementation of omni-channel marketing plans, providing detailed direction for each channel and its associated assets including: investment, timing, messaging

  • Serve as key partner for agency relationships including: media partners, digital developers, internal creative partners



    • Oversee brief development; ensure teams create thoughtful, actionable briefs that will achieve relevance and resonance with the target consumer while reducing media wastage.

  • Execute all programs on-brand, to budget and with excellence.
Analytics and Data Reporting


  • Own budget, ensuring all costs are input correctly, accurately tracked, and the process is delivered without overages.

  • Establish key performance metrics for programs; provide regular reports and sentiment analysis.

  • Provide in depth analysis of post-campaign performance, and derive actionable insights that support results and recommendations for future investments

  • Research and stay up to date with competitor programs, provide on-going updates and new ideas; maintain knowledge of emerging technologies and creative techniques
Job: Marketing

Primary Location: US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2214518

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected]

Profile

Qualifications

  • Minimum Education level: College BA

  • Minimum Years of Experience: 12+

  • % Travel Time: >10%


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