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Executive Director, Omnichannel, CRM And Analytics - Tom Ford Beauty

Country : USA

State : New York

Town : New York

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

Description: Lead the strategy, marketing, and acceleration of omnichannel, CRM, direct-to-consumer (DTC) channels and analytics. Position will be responsible for leveraging data to concept key strategies, marketing activities and communication, fast-tracking the use of data to unlock opportunities across product, consumers and channels. This position will help transform the department in order to accelerate DTC channels driving sales, conversion, and loyalty.

PRINCIPAL ACCOUNTABILITIES:
-Accelerate online, DTC and channels where we own customer data. Develop plans on how to continue to capture data, drive traffic, media value and relevant experience via Omnichannel retail.
-Define ambition for Big Bets and Hero products by channels; partner on marketing calendar to capture the largest opportunities, driving connectivity to sales plan and resource allocation
-Develop strategies for situations where processes do not exist; identify out-of-date processes and coordinate with internal departments to develop new ones.
-Work collaboratively with cross-functional teams, regions and licensor in order to execute programs with excellence.
-Analyze omnichannel results to influence new strategies, tactics and support regional needs.
-Manage a team of 4-5 people; cascade and ensure strategies are understood and set clear expectations on how to execute plans against long term strategies.
-Mentor team through on-the-job coaching, identifying opportunities, and removing hurdles.

ECOMMERCE
-Lead planning for launch of new e-comm sites, from process through to execution and ongoing management. Develop new opening tool kits. Partner with regions, markets, and local online teams.
-Create traffic driving opportunities, enhance experiences during high traffic shopping moments and increase conversion and loyalty with an emphasis on TMALL. Track engagement and effectiveness of programs.
-Identify opportunities for top ecommerce doors and champion online needs and ensure marketing programs serve to connect, engage and inspire employees and consumers
-Enhance the TFB proposition online. Balance tradeoffs between global consistency, regional nuance and unique channel needs (ex: live stream on TMALL).
-Develop annual plans for how to best leverage websites as media platforms; balance financial implications against top and bottom line goals.
-Support Tmall teams on unique strategy and execution of key occasions and everyday business needs including but not limited to: assets, live streaming, retail integration, events, loyalty programs, social media editorial/PR, and special needs such as customer service.

RETAIL
-Own FSS channel retail and financial performance in partnership with corporate retail, regions, commercial and international teams; oversee process for FSS/FSF retail distribution and LRP planning
-Create traffic driving opportunities and enhance experiences by capitalize on high traffic shopping moments prioritizing DTC. Track engagement and effectiveness of programs.
-Champion DTC retail needs and ensure marketing programs serve to connect, engage and inspire employees and consumers
-Lead, guide and execute transformation in the Global brand with the goal of enhancing the TFB proposition and in-store. Balance tradeoffs between global consistency and regional nuance.
-Develop annual plans for how to best leverage stores as media platforms from windows to local events; balance financial implications against top and bottom line goals.

CRM/ OMNICHANNEL/ ANALYTICS
-Develop insights by drawing information from diverse sources (competitive landscape, consumer journey, category, cultural, past performance, etc.) to connect the dots for fact-based recommendations that drive the business.
-Develop and cascade the Global CRM strategy with the aim to maximize connection to the brand, retention, and annual spending through strategic planning of global integrated consumer lifecycle marketing, including customer acquisition, cultivation, retention and reactivation.
-Combine consumer analytics/insights with aspirational creativity to develop channel strategy across consumer funnel that unlocks new retail experiences and CRM that drive conversion and loyalty.
-Partner with affiliates on loyalty programs (where applicable) to ensure global consistency while localizing and delivering increased personalization.
-Oversee regular and ad hoc reporting and analysis in line with business and strategy needs.

Qualifications
Qualifications
-12+ years of relevant experience.
-Ability to lead projects in complex business environment
-Strong Omni-acumen with proven experience overseeing retail or e-comm
-Strong knowledge of e-commerce, CRM, omnichannel integration and digital channels in Asia
-Creative thinker who, using insights and data, can frame and solve problems in new ways
-Ability to cut through clutter and complexity to create clarity and simplicity
-Self-starter and highly motivated and organized; capable of working independently, yet collaboratively, within an entrepreneurial and team-oriented environment
-Demonstrated leadership and can handle situations with confidence, tact, and resourcefulness.
-Must have strong attention to detail, with a "roll-up-your-sleeves" and "get it done" mentality
-Excellent communication, project management, and problem-solving skills.
-Consumer-centric, Global mindset
-Luxury experience preferred

Job: Marketing
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 201753

We are an equal opportunity employer. Minorities, women, veterans, and
individuals with disabilities are encouraged to apply. It is Company's policy not
to discriminate against any employee or applicant for employment on the basis of
race, color, creed, religion, national origin, ancestry, citizenship status, age,
sex or gender (including pregnancy, childbirth and related medical conditions),
gender identity or gender expression (including transgender status), sexual orientation,
marital status, military service and veteran status, physical or mental disability,
protected medical condition as defined by applicable state or local law, genetic information,
or any other characteristic protected by applicable federal, state, or local laws and ordinances.
The Company will endeavor to provide a reasonable accommodation consistent with the law to
otherwise qualified employees and prospective employees with a disability and to employees and
prospective employees with needs related to their religious observance or practices.
Should you wish to apply for this position or any other position with the Company and you
believe you require assistance to complete an application or participate in an interview,
please contact USApplicantAccommodations@Estee.com.
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