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Executive Director, Product Marketing

Country : USA

State : California

County : Orange County

Town : IRVINE

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Lead the management, development and implementation of product portfolio, innovation pipeline and product marketing strategy by category and subcategory to enhance brand story and drive growth and market share gains in priority channels and regions.           

Innovate products and concepts that create new business opportunities:   Partner with Product Development team to create an innovative product development and pipeline strategy to support of brand's strategic direction, including focus in fast-growing categories and subcategories, hero products, and brand-building channelsAnalyze white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industriesConduct research to build business case for Product Development and Concept Ideation briefsAssist in development of 3 year innovation strategy and 18 month detailed calendar including innovative and trendsetting market strategies, promotional programs, and product conceptsPrepare Product Development briefs in partnership with Product Development and Concept Ideation briefs in partnership with Consumer Marketing and socialize with senior leadershipProduct strategy that drives business and reinforces brand equity:  Collaborate in development of product marketing strategy including product architecture, product launch process and go-to-market strategyCollect and analyze sales trends, category shifts, COG changes, market intelligence and competitionContribute to recommendations to seize market based on analysisConduct ad hoc business analysis requests as neededWork with Product Development and Consumer Marketing teams on claims testing strategy Leverage key insights gleaned from a refined analytics practice to inform decisions:         Utilize analytics throughout function to accomplish strategic goals

Profile

Required Skills
  • 8+ years of marketing/product marketing experience in the beauty/cosmetics industry
  • Bachelor’s degree required, Master’s degree a plus
  • Excellent communication skills with exceptional interpersonal skills
  • Self-motivated, committed, tenacious and goal-oriented
  • Energetic and passionate with an entrepreneurial, flexible spirit
  • Team player with a positive, professional and enthusiastic “can-do” attitude
  • Ability to multi-task, prioritize and drive timelines
  • Outstanding leadership qualities and proven ability to work cross-functionally
  • Strong analytical skills
  • Ability to travel




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