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Executive Director, Product Marketing, Estee Lauder & Aerin Beauty na

Country : USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Executive Director (ED) is responsible for all Product /
Category / Portfolio Marketing activities in North America (NA), with the
objective of growing sales and gaining market share in the region.
Responsibilities include planning and executing marketing programs in line with
the global marketing objectives, while ensuring the plans are regionalized to
capitalize on top consumer opportunities within NA. The ED Marketing must
work collaboratively with NA cross functional teams to ensure the marketing
strategy for new launches and hero franchises is holistic across all channels
and platforms where the consumer may find the brand.
This position leads a team of 5 who
oversee specific product categories including Estee Lauder Skincare, Makeup,
and Fragrance as well as AERIN beauty.
North America Marketing Strategy, Sales Growth and Market
Share Gain
- Point person for defining, coordinating and
implementing marketing objectives for NA, and ensuring that the NA and Global
strategies are synergistically in place to achieve them.
- Acts as primary Liaison between NA affiliate and Global
Marketing teams to ensure that the local market needs are being met and
that each program is appropriate to succeed in the market. Access
feasibility and size of prize of Globally developed programs to determine
if fit for use within NA.
- Oversees category strategies and leads integrated
tri-cat strategy to ensure that the top consumer opportunities are being
addressed, both demographically and by catchment.
- Oversees MFP process for region. Partners closely with
Planning Team to cascade MFP guidelines to Planners for retail specific
planning purposes.
- Works closely with GBSC and Event Management to ensure
that all launches are on time. If launches are delayed due to unforeseen
issues within our supply chain, must work closely with GBSC and Event
Management to mitigate risk.
360 Strategy Development and Cross-functional Coordination
- Liaise with NA and / or Global cross-functional teams
to develop regionally specific programs and support materials for areas of
- Oversee individual program development in all its
elements for NA, from identifying market-tailoring opportunities with
cross functional teams to specific execution elements at market-level.
- Oversee program development process, including timelines,
leading all cross-functional teams to ensure programs are completed on
time with the all the necessary level of detail and local tailoring
(including retailer needs) and effectively communicated to the field on time.
- Coordinate with NA Consumer Engagement, Visual
Merchandising, Education and Events teams on defining marketing
priorities, oversee tailoring of program briefs, and provide input to
category execution plans.
- Ideate retailer specific strategies along with Account
Management and Trade Marketing, defining marketing priorities, identifying
key programs to support, and adjust priorities going forward based on
program findings.
Performance / Market / Competitive Tracking and Reporting
- Oversees development of ongoing reviews that track
performance for top launches, priority product sub-categories and top line
product category to be issued monthly to the region and Global teams.
- Develops category reviews/North America market reviews
which involves thorough research on North America trends, competition,
consumer dynamics and requires analyses, identification of opportunities
and strategic recommendations.
Presentation and Communication to the Field
- Oversees preparation and delivers presentations for Sales
and Retailer meetings, as well as regional and strategy meetings on an
as-needed basis.
- Ensures program / category /market strategies are
clearly and effectively communicated to the field in a timely manner,
including but not limited to Account Lead Calls, Retailer / Regional Pulse
Check Calls, Optimize communications, YouCam trainings in collaboration
with Education, etc.
- Coordinates with NA Visual Merchandising and Creative
Team to ensure clear, timing and effective communication of merchandising
strategy to the field, including development and review of POS guidelines.
Financial and Budgetary Management
- Oversees North America market budget inclusive of
historical budget spending analysis and proposals for future plans.
Responsible for maintaining accurate and updated line by line tracking of
budget to ensure that we hit our quarterly, half yearly and yearly budget
estimates. If any shifts to the budget occur, must ensure efforts have
been put in place to mitigate shifts. If shifts are imminent, must communicate
to Senior Management and Finance in a timely manner.
- Oversees analysis of category portfolio and sku
productivity resulting in recommendations for sku discontinuation.
- Responsible for assuring that Program Grids, Side by
Sides and Programming Calendars are updated and maintained on a weekly
basis for the North America affiliate.
- Ensure all forecasts and work requests are completed
and updated in a timely fashion for the North America affiliate.
Pricing Strategy
- Oversees pricing process across categories, providing
input to Global marketing in defining the guidelines for the US as a
market of reference, and ensuring US execution is aligned with global
- Provide Sales Planning, Finance, Creative,
Merchandising and all other applicable teams with up to date accurate
pricing information.
- Coordinate tracking of price impact on sales
- Undergraduate degree required. MBA/Masters a plus.
- 8+ years relevant work experience in the cosmetic
industry. Skincare experience preferable.
- Thorough knowledge of PC as well as GMW, NPD, Data
warehouse and Forecasting systems.
- Must be an excellent team player with the ability to
build, foster and nurture relationships with members of the Global
Marketing teams and cross-functional NA teams.
- Must be highly organized and detail-oriented, with a
strong ability to manage multiple projects simultaneously with un-prompted
- Excellent written and oral communication skills.Position requires creativity and
knowledge in all areas of marketing including the ability to develop and
implement innovative marketing programs, knowledge of marketing trends and
consumer tastes, knowledge of Estee Lauder's product goals and objectives. Knowledge of functions of Product
Development, Packaging, Design, Consumer Research, Consumer Engagement and
Sales and their effect on product marketability, as well as a proven ability to
review budgets, sales and marketing related activity to coordinate a successful
marketing program.
Job: Marketing
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 207463
We are an equal opportunity employer. Minorities, women, veterans, and
individuals with disabilities are encouraged to apply. It is Company's policy not
to discriminate against any employee or applicant for employment on the basis of
race, color, creed, religion, national origin, ancestry, citizenship status, age,
sex or gender (including pregnancy, childbirth and related medical conditions),
gender identity or gender expression (including transgender status), sexual orientation,
marital status, military service and veteran status, physical or mental disability,
protected medical condition as defined by applicable state or local law, genetic information,
or any other characteristic protected by applicable federal, state, or local laws and ordinances.
The Company will endeavor to provide a reasonable accommodation consistent with the law to
otherwise qualified employees and prospective employees with a disability and to employees and
prospective employees with needs related to their religious observance or practices.
Should you wish to apply for this position or any other position with the Company and you
believe you require assistance to complete an application or participate in an interview,
please contact USApplicantAccommodations@Estee.com.
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