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Executive Director, Product Marketing - la Mer

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

The Estée Lauder Companies are the global leader in prestige beauty - delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.
Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world. Based in the SoHo neighborhood of New York City, La Mer is a collaborative, dynamic and closely connected group that has built the brand into a global beauty powerhouse and a leader in ultra-luxury skincare.
Support the management, development and implementation of product portfolio, innovation pipeline and product marketing strategy by franchise, category, and subcategory to enhance brand story and drive growth and market share gains in priority channels and regions. Develop close internal global brand partnerships as well as an innate understanding of consumer needs and opportunities across key regions, building a strong collaboration with our brand teams. Provides continuous support to Vice President of Global Product Marketing while leading by example to create a team culture that is collaborative, respectful, and transparent.

Job description

Work alongside the Vice President to define the brand's product marketing objectives.
  • Develop a close partnership with PD to innovate together on product and concept opportunities.
  • Remain up to date on emerging and future trends across all relevant industries to identify and grow business opportunities.
  • Consistently delivers successful products and programs on time and in keeping with the overall brand strategies and objectives.
  • Develop global marketing objectives and strategies, leading the product development brief process with cross functional teams and obtaining senior leadership buy-in.
  • Lead execution of product marketing strategy on assigned categories and franchises.
  • Owns key product categories and is responsible for expertise and constant monitoring of category performance (shipments, sell-thru, COGS, pricing, forecasts) and proactively providing senior level feedback.
  • Drive mid-program shifts based on analysis as necessary.
  • Develop Launch plans that incorporate 360 elements

    • Support execution of launch strategies within designated budget and COG targets.
    • Supervise claims and product testing in partnership with Consumer Insights & PD team
    • Partnership with Merchandising team to ensure necessary updates to testers, display componentry and visuals for the Product Marketing team.
    Leverage data to inform decision-making for strategy development and adjustments as necessary.
  • Is the expert for assigned competitors with regards to products and marketing, sharing this across the brand and Senior Leadership.
  • Profile

    Qualifications

    Qualifications:
    About You
    • Curative lens on what is innovative

    • Capable of synthesizing data to drive business decisions

    • Ability to conceptualize new products, analyze competitive activity and formulate recommendations to grow the business

    • Flexible, proactive, and excellent team player, able to build strong relationships across regions and functions

    • Maturity to manage a multitude of projects in a fast-paced environment

    • Ability to manage performance and career development of direct report(s)

    • Proven track record of Leadership


    Experiences You Have
    • Extensive experience in category & product management

    • Innovation ideation and proven successful product development

    • Development of long-range category plans, which are agile based on consumer shifts

    • Global strategic marketing plans for products and categories

    • Product brief development

    • Strong project management skills

    • Fostering and nurturing relationships within team and across functions

    • Managing others

    • Proficiency in Microsoft Excel and PowerPoint


    How You Will be Successful
    • Collaborative

    • Transparent

    • Creative

    • Passionate

    • Consumer-first

    • Strategic agility

    • Financial fluency

    • Insights driven


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