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Free People Campaign & Content Lead, Creative Marketing

Country : USA USA

State : Pennsylvania

County : Philadelphia County

Town : PHILADELPHIA

Category : Design

Contract type : Permanent

Availability : Full time

Job description

Free People began its journey in 1970, in a modest West Philadelphia storefront, offering plants and records, along with a few pieces of clothing. Though the name was changed to Urban Outfitters just a year later, Free People was revived as the company’s wholesale label in 1984. And it hasn’t looked back since.

The eclectic assortment quickly assembled behind it a fiercely loyal fan base, and this fueled the opening of FP’s first brick-and-mortar store in Paramus, NJ in 2002, along with the birth of freepeople.com in 2004, and the first mail-order catalog, which arrived in homes during the summer of 2005. All the while, Free People has dedicated its energies to building a close-knit relationship with the FP community and continues to seek out new ways to foster and elevate this unique and meaningful bond.

Title: Creative Marketing, Campaign & Content Lead

Reports to: Sr. Manager, Creative Marketing

Overview:

The Creative Marketing Lead will predominantly support the Creative Marketing Manager in owning the creative marketing vision and production of brand, category, and social ideation from concept to completion. The candidate must be able to creatively demonstrate, conceive, and develop innovative and out-of-the-box solutions that will drive and elevate the brand to a new level. They will be responsible for pitching integrative large and small-scale campaigns, editorials, and social series. They should be an excellent and clear communicator who is able to work cross-functionally and collaboratively, but also capable of handling projects independently and have a strong sense of time management, marketing strategy, and organization. The candidate should have strong knowledge of current events across the creative sphere (fashion, film, food, arts, etc) and fashion trends, as well as competitive insight.

Responsibilities:

  • Partner closely with Creative Marketing Manager to lead creative vision across brand, category, product, social, and editorial ideation from concept to completion.
  • Plan, develop, and implement creative initiatives of all sizes, such as integrated campaigns, product and category focus, and organic and editorial content – and lead the communication with production and cross-functional teams taking full ownership of the calendar to execute creative needs in a timely manner, own distribution of shoot imagery/video, build out assets for respective channels, partner with graphic design and video editor for post-production needs, and align with cross-functional digital partners to execute digital strategies.
  • Maintain excellent writing and language skills, can write effective and creative copy as needed.
  • Report on creative content performance and share meaningful learnings.
  • Monitor trends, assess new data, and stay up to date with the latest marketing techniques.
  • Build internal partnerships, serving as a key partner to cross-functional partners to understand business objectives, messaging, and audiences.
  • Manage budget and creative expenses in the tracker. Job Skills • 3-5+ years of related work experience
  • Possesses knowledge and experience in marketing, and knows how to drive awareness, engagement, and conversion through creative strategy.
  • Possesses great understanding and balance of the creative side of marketing to the analytical side and can demonstrate how the two intersect.
  • Displays in-depth knowledge and understanding of social media platforms, creative content performance, and how to cater deliverables back to their respective channels appropriately.
  • Displays the ability to effectively communicate information and ideas and can collaborate with a wide range of team personalities.
  • Is a team player with the confidence to take the lead and guide other members when necessary.
Education: A minimum education level of BA/BS 4-year degree (Marketing, Communications, Business, Advertising, Graphic Design, Design, or Merchandising preferred)

Location: Philly, PA – Hybrid in person and remote

#FreePeople #LI-EC1
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