Global Director, Brand Marketing
Country : USA
State : Massachusetts
County : Suffolk County
Town : Boston
Category : Marketing
Contract type : Permanent
Availability : Full time
- Help to drive our vision of ONE NB, which strives to unify our brand position across N. America, EMEA, Asia, Pacific and LATAM regions.
- Manage partnership with NB’s Agency of Record, VMLY&R
- Maximize the effectiveness of NB’s portfolio of 3rd party agency partners, always seeking scale and a 1+1=3 outcome.
- Work in close partnership with Global Directors across Consumer Marketing, International Marketing and Regional Marketing to align to common goals and plans.
- Team leadership and advocacy across above-referenced-functions, while simultaneously building alignment across the organization.
- This is a Boston-based role, with periodic domestic and international travel to NB’s top Asian and European markets (approx. 2-3 times/year).
- MBA preferred
- Strong understanding of digital-first demand generation and a proven track record of driving Marketing results in competitive domestic and international markets.
- Proven leadership skills, including the ability to manage multiple functions against a common outcome.
- Direct experience, or knowledge, of globalizing marketing strategies and the adopt/adapt/create approach to regionalization of messaging.
- Superior problem solving and analytical skills and an understanding of relevant social media metrics.
- Athletic or related industry experience a plus, but not required.
- Strong execution skills; consistently produce results and meet deadlines
- Excellent interpersonal, organizational, verbal/written presentation skills
- Self-starter, confident, not timid about reaching out to users to gain feedback/problem solve