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Global Email & CRM Manager

Country : USA

State : New York

Town : NEW YORK

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

Marc Jacobs, one of the leading global fashion companies, is looking for a motivated, highly analytical and entrepreneurial Global Email & CRM Manager who can partner with our Digital Marketing Director to develop and drive the email marketing, SMS & CRM strategies for Marc Jacobs that will optimize traffic and conversion for our digital properties, drive recency, frequency and customer lifetime value and will support key brand initiatives. Daily responsibilities will include but are not limited to:Marketing Program Execution:
- Manage email & SMS strategy and calendar; perform daily sends in Salesforce Marketing Cloud [email] and Attentive [SMS]
- Prepare custom audiences for targeted sends; build automated email & SMS journeys
- Create weekly reports around email & SMS performance and key creative insights
- Submit & drive briefing process with internal design team for email, SMS & CRM assets
- Refer to monthly integrated digital marketing calendar & communicate actively with internal partners to ensure we deliver a consistent and integrated branded experience and messaging across all platforms and mediums
- Collaborate closely with Japan E-Commerce team to translate U.S. CRM and email strategy to local market; lead weekly calls with this team, understand priorities from a customer and merchandising perspective, and help facilitate creative asset development
Strategy and Planning:
- Help to inform annual and seasonal marketing plans to engage and activate newly acquired customers, and re-engage existing customers and drive up repeat rate
- Drive the creation of weekly CRM strategy decks highlighting ongoing & future initiatives
- Collaborate on hind-sighting and competitive benchmarking to inform email and CRM strategies and planning, as well as campaign execution and process improvement

Profile

REQUIREMENTS:
- Bachelor's degree in Business, Communications, Marketing or a related discipline, coupled with a minimum of 5 years of online marketing, email and CRM strategy management; experience with fashion and/or lifestyle brands preferred
- Solid understanding of consumer brand marketing principles with the ability to translate brand strategies into effective email, SMS and CRM programs that meet strategic objectives.
- Proven success in working with creative and media planning agencies using strong briefing, project management, creative development, data management
- Strong analytical skills required; comfort preparing reports for senior-level stakeholders
- Highly strategic thinker with ability to cultivate long-term vision & short-term execution plan
- Exceptional time management and organizational skills
- Strong interpersonal and communication skills
- Agile and flexible with regards to changing priorities and business needs
- High proficiency in Excel, Google Analytics
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