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Global Marketing Manager, Calvin Klein Fragrances - Consumer & Brand Marketing

Country : USA USA

State : New York

County : New York County

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Luxury

GLOBAL MARKETING MANAGER, CALVIN KLEIN FRAGRANCES

GLOBAL CONSUMER & BRAND MARKETING

New York City - Empire State Building

ABOUT COTY

Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin care and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY's products are sold in over 150 countries around the world. COTY and its brands are committed to range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com

ROLE AND DEPARTMENT

Coty is looking for smart leaders who are fast and passionate. We are actively seeking a motivated Global Marketing Manager on Calvin Klein Fragrances to join the Global Consumer & Brand Marketing team within the Luxury division of Coty. Along with the Global Marketing Director, the Global Marketing Manager will play a key role in providing strategic guidance and marketing thought to deliver the most effective, creative and innovative brand programs in gifting and animations for the Calvin Klein brand. This person should demonstrate a strong passion and knowledge of the Fragrance category and the US and global markets. The Global Marketing Manager will lead all cross-function teams in end-end development and creative thematic concepting for 360 brand campaigns on Calvin Klein. From insight analysis to design concepting, development, visual communications, digital, in-store visualization, eventing, and partnerships, in line with brand equity.

THE ROLE

Your key areas of responsibility will be the following:

  • Lead development of 360 Consumer & Brand Marketing Plans to support Calvin Klein during holidays, spring animations and Key Consumption Periods (KCPs), bringing the brand to life across all touch points in-store and online, partnering closely with creative, digital, PR/influencer marketing and merchandising.

  • Lead creative concepting and development of gift sets, campaigns, and brand engagement tools (including key visuals, digital campaign, gift with purchase, merchandising, retailtainment eventing and collateral) to ensure Calvin Klein wins in competitive fragrance landscape, collaborating closely with the fashion house and internal partners.

  • Partner with cross functional teams to bring new programs to market on time and in-line with business objectives; initiating and managing cross-functional meetings and key development tools as needed.

  • Own end-to-end development of global gift sets, including leading the design briefing process, managing gift set P&L and driving the artwork development process, partnering closely with internal teams such as: creative, global trade marketing, supply chain, R&D, lifecycle management and finance.

  • Prepare and launch global brand offerings to ensure best in class executions with local markets, partnering closely with global trade marketing, LCM and 360 teams to ensure brand wins with relevant product line up.

  • Partner with Global Marketing Director to drive external relationships including creative and design agencies (packaging, concepting & advertising/communication).

  • Serve as category expert through ongoing competitive analysis, industry trends and knowledge of consumer promotions within Luxury Fragrances to help drive brand strategy and steer 3-year innovation plan.

  • Help team develop all sale materials and global presentations for markets and retailers. Support and participate in monthly review process and periodic formal Brand Review Presentations

  • In partnership with Marketing Director, coach and develop Global Marketing Intern


  • WHAT YOU'LL BRING

    We'd love to see candidates who have:

    • 4-year Undergraduate Degree in Marketing or Related Field; MBA a plus

    • 5+ years related experience in marketing with majority in beauty, luxury and development preferred

    • This person should demonstrate a strong passion and knowledge of the category and the US/global markets

    • Must demonstrate leadership, strategic thinking, creativity, collaborative spirit, proactiveness and ownership, embracing both big picture objectives and follow through on details

    • Experience working with R&D and leading creative projects end-end

    • Flair and passion for creative design, concepting and strategic 360 campaign development

    • Must be able to seamlessly work across multiple projects involving various stakeholders (internal and external), with a "can do" attitude and an ability to adapt and work collaboratively across teams with a balance of analytic and creative skills.

    • Must be a self-starter, professionally mature, accountable, resourceful, organized and highly detailed oriented with accurate work output

    • A strong written and verbal communicator with excellent organization and presentation skills

    • Creative, luxury brand sensibility and trend savvy

    • Interested in developing their career in beauty, global marketing and innovation.

    • Proficient in Microsoft PowerPoint and Excel.


    • WHAT WE OFFER

      This is unique role with a genuine opportunity to make an impact. You'll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

      Coty's global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

      Per the NYC Vaccine Mandate, COVID-19 vaccinations are required to work in any Coty office, Retailer, or partner facility. You may find Coty's NYC Covid-19 Vaccination Policy here.

      EQUAL EMPLOYMENT OPPORTUNITES

      We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected] We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

      English - Please click on this link to review the Notification of Equal Opportunity Rights poster

      Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo
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