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Global Marketing Manager, Marc Jacobs

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

ABOUT US
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we'd love to hear from you.
Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.







GLOBAL MARKETING MANAGER, MARC JACOBS FRAGRANCES
GLOBAL CONSUMER & BRAND MARKETING - NEW YORK






Job description

In this role you will be responsible for:

  • Lead development of global marketing programs to activate Marc Jacobs during holiday, spring and evergreen animations, bringing the brand to life across all 360 touch points in-store and online, partnering closely with creative, digital, trade marketing, and merchandising
  • Help lead creative concepting and packaging development for Marc Jacobs gift sets, visual campaigns, and brand engagement tools to ensure brand wins in competitive beauty landscape, collaborating with the fashion house and internal partners
  • Partner with cross functional teams to bring new programs to market on time and in-line with business objectives; initiating and managing cross-functional meetings and key development tools as needed.
  • Own end-to-end development of global gift sets, including leading packaging design process, line-up, development p&L and artwork, partnering with internal teams such as creative, global trade marketing, packaging, supply chain, R&D, lifecycle and finance
  • Act as project lead, bringing new programs to market on time and in-line with business objectives; Includes developing project briefs to kick-off program development, tracking key milestones and participating in weekly cross-functional meetings, submitting necessary briefs and costs.
  • Oversee and help design gift with purchase collection and overall consumer journey and messaging, helping to ensure brand continues to inspire, engage and delight target consumers
  • Propose new concepts for consumer centric innovations to drive 360 journey (i.e. events, digital, gifts, communications) and serve as category expert through ongoing competitive and trend analysis to help drive brand strategy and steer 3 year innovation plan.
  • Act as global liaison with affiliate markets on program updates, participating in bi-monthly team calls with trade marketing, creating program offering books and reviewing local market needs
  • Help drive creation of all key global marketing presentations and sales materials, including e-commerce photography, retailer presentations and internal brand reviews
  • Partner with Global Marketing Director to drive external relationships with creative agencies (packaging, concepting & advertising)
  • Help team develop all sale materials and global presentations for markets, strategy and retailers.
COTY is looking for smart leaders who are fast and passionate.

Coty Luxury is seeking a Global Marketing Manager on Marc Jacobs Fragrances within the Global Consumer & Brand Marketing team. Partnering with the Global Marketing Director, this role will play a key role in developing creative and innovative global marketing campaigns to scale Marc Jacobs during key seasons in gifting and animations. This person should demonstrate a strong passion and knowledge of the fragrance category and be an enthusiastic consumer of the segment. The Global Marketing Manager will help lead all cross-function teams in end-to-end development of 360 brand programs. From insight analysis to packaging development and visual campaign, the Manager will spearhead impactful storytelling across all touch points, in step and inspired by Marc Jacobs fashion, ensuring the brand wins throughout the year.

THE ROLE

Profile

QUALIFICATIONS
We'd love to see candidates who have:
Essential:
  • 4 year Undergraduate Degree in Marketing or Related Field; MBA a plus

  • 5+ years related experience in marketing with majority in beauty, luxury and development preferred

  • This person should demonstrate a strong passion and knowledge of the category and the US/global markets

  • Must demonstrate leadership, strategic thinking, creativity, collaborative spirit, proactiveness and ownership, embracing both big picture objectives and follow through on details

  • Experience working with R&D and leading creative projects end-end in partnership with cross function teams

  • Flair and passion for creative design, concepting and strategic 360 campaign development

  • Must be able to seamlessly work across multiple projects involving various stakeholders (internal and external), with a "can do" attitude and balance of analytic and creative skills

  • A strong written and verbal communicator with excellent organization and presentation skills

  • Creative, luxury brand sensibility and trend savvy. Interested in developing their career in beauty, marketing and/or innovation

  • Proficient in Microsoft PowerPoint and Excel

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