Brighton, Massachusetts, US
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Global Product Manager, Performance Running

Country : USA USA

State : Massachusetts

County : Suffolk County

Town : Boston

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

For over a century, New Balance has inspired athletes and communities of all kinds in their pursuit of excellence. We innovate fearlessly, guided by our core values and we are driven by the belief that conventions were meant to be challenged. We seek leaders and pioneers - because there's no time to wait around for next. At New Balance, We Got Now. JOB MISSION:As Product Manager, Performance Running, you are a key member of the Running Global Business Unit executing the Performance Running line plan with a strong focus on the global female runner. You are both a product and consumer expert for the New Balance brand, working on a team that is creating industry leading performance running product with the goal of making runners/athletes better every day.MAJOR ACCOUNTABILITIES:
- Manage creation of product line strategically aligned with the needs of the global consumer, now, and in the future.
- Lead a product category, creating a long-term vision for performance running.
- Creatively brief and inspire the design and marketing teams.
- Conduct market research with a strong POV and passion for trend, color and fashion and how that enhances the experience of the female runner.
- Achieve sales revenue, unit margins, and brand share objectives for your category.
- Incorporate information from Manufacturing, Sales, Supply Chain, Design, Development, and Global Marketing to effectively market specific products and product lines.
- Serve as global business unit consumer & data lead by collaborating with Direct-to-Consumer Merchandising, Consumer Insights and Global General Merchandising Manager to uncover and analyze consumer, industry and sell-thru data and future trends to drive product creation.
- Act as a category spokesperson with internal and external audiences to maximize the successful execution of product initiatives in the marketplace.
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