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Jansport: Creative Director (Global)

Country : USA USA

Region : Colorado

County : Denver County

Town : Denver

Category : Design

Contract type : Permanent

Availability : Full time

Job description

Job Title: Creative Director, Global JanSport & Eastpak NORA

Location: Denver, CO

The Creative Director of JanSport (Global) and Eastpak (NORA) is responsible for leading the creative team and all marketing-related concept, design, photography, asset creation, asset management and production for the brand. The role is focused on both Global and North America communication (U.S., Canada, Mexico) for JanSport and North America communication for Eastpak. The ideal candidate has integrated marketing experience and can flex between creative strategy, design, concepting, and production.

Join the JanSport & Eastpak Family

In 1967, three friends were living in Washington State: Skip, an outdoor enthusiast; Murray, an engineer; and Jan, an accomplish seamstress. So, when Murray won a timely design award from the Alcoa Company for creating the first adjustable aluminum frame for backpacks, a bit of instant karma began to take flight. Murray asked his girlfriend, Jan, to create a backpack pattern for his new aluminum frame and promised her that if he was a success and took off, he'd name the company after her. It was, he did, and the JanSport brand came to life. JanSport has been part of your journey through life ever since.

Since 1952, Eastpak has been built to resist. Starting off making long-lasting, durable gear for the US military, Eastpak has transformed into a company that has allowed individuals to express themselves and inspire positive resistance through the bag they carry. Over the years, we've redefined the rules of the bag and luggage design while seeking out challenges that disrupt our timeless design and allow for greater collaboration, all while remaining authentic and consistent for what we stand for.

Together, JanSport & Eastpak continue to reinvent and reimagine high-quality products that equip you for life's next adventure.

Unless prohibited by applicable law, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information will be provided during the recruitment process.

How You Will Make a Difference

What you will do:

  • Lead creative design and execution of the global brand vision and seasonal initiatives for the consumer, trade and employee base ensuring that concept, art direction and design are on-brand and on-strategy.
  • Deliver integrated campaigns and thoughtful design solutions that balance the brand story with seasonal product initiatives across website, social, email, blog, events, retail, print.
  • Deliver JanSport Global and Eastpak (NORA) Brand photography in alignment with brand plan and seasonal initiatives.
How you will do it:

  • Coordinating with multiple department leads to identify hierarchy; manage multiple projects and deadlines in a highly organized and detailed manner
  • Be a true product expert, focused on holistic, product-driven narratives that showcase the innovation of both brands while elevating seasonal product collections & emerging technologies that define our unique brands within the Global Pack's space.
  • Work in lock step with the Ecom, Retail and Brand teams to ensure seasonal consistency in voice and tone across multiple categories.
What success looks like:

  • Provide creative and strategic leadership contributing to building out the Packs Org brand fundamentals including, but not limited to a brand look and feel, design theme, brand guidelines, and iconic assets.
  • Deliver best in class seasonal brand campaigns, celebrating the innovative DNA of each brand, and their authentic connection with our collective broad consumer base.
  • Develop the individual creative team talent to its fullest potential.
Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 10+ years of progressive marketing and design/creative experience, 5+ years of people leadership/management

Educational Position Requirements:

Bachelor's Degree preferred.

What we expect you already know:

  • Ability to communicate the brand creative execution strategy clearly and appropriately in all regions and channels
  • International creative marketing and/or global brand management experience
  • Ability to drive planning and execution of marketing plans across multiple channels (i.e. Mass, Moderate, Teen Specialty, Owned DTC, high-end retail and department store)
  • Proven people management skills
  • High proficiency in contemporary design tools: Adobe Creative Suite, GIF creation, advanced photography skills, video editing experience a plus.
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

What's in it For You

We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package. Go to MyVFBenefits.com and click on "Looking to Join VF?" to learn more.

Our Parent Company, VF Corporation

VF is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It's the reason we come to work every day. It's a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Pay Range:

$155,520.00 USD - $233,280.00 USD annually

Incentive Potential:

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Long-Term Incentive:

This position is eligible to be nominated annually to participate in a Long-Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process.

Benefits at VF Corporation:

You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

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