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Junior Manager, Marketing - Ecommerce (Product Ads)

Country : USA

State : Massachusetts

County : Middlesex County

Town : Westford

Category : Sales

Contract type : Permanent

Availability : Full time

Company presentation

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
- Plan and execute effective product listing strategies that are measurable and trackable
- Launch and optimize all shopping ad types within Google Ads and Bing Ads
- Launch and optimize various campaigns on Amazon (Headline Search Ads, Sponsored Products, Sponsored Brand, DSP Ads
- Partner with feed provider and internal teams to manage and optimize product feeds for all shopping channels
- Determine audience targeting, pull and upload lists, and monitor their performance
- Monitor auction insights, campaign trends, and consumer behavior to maximize impression share
- Monitor search terms and product performance to identify trends
- Monitor budgets daily and adjust to ensure target KPI's are hit and scale profitable ads
- Adjust bids, and utilize search query funneling techniques to ensure visibility for key products
- Is responsible for the creative development process for Showcase ads and new shopping ad formats
- Analyze data and draw actionable insights that can be leveraged across digital channels
- Produce weekly and monthly reports, covering all shopping channels and performance data
- Track KPIs to assess performance, pinpoint issues, and measure against marketing objectives
- 1-3 years of experience in managing Google and Bing Paid Search Engine Marketing campaigns
- Bachelor's Degree in Marketing, Communications or related field
- Google/ Bing Certification strongly encouraged, but not required
- Fundamental knowledge of Google Analytics and/or any other reporting platforms
- Ability to handle multiple campaigns or activations simultaneously with excellent organizational skills and high attention to detail
- High proficiency in Microsoft Excel
- Strong communication skills
- Fashion/Lifestyle/Footwear and retail/brand experience considered a plus
- Positive attitude and desire to learn a must

Job description

- Plan and execute effective product listing strategies that are measurable and trackable
- Launch and optimize all shopping ad types within Google Ads and Bing Ads
- Launch and optimize various campaigns on Amazon (Headline Search Ads, Sponsored Products, Sponsored Brand, DSP Ads
- Partner with feed provider and internal teams to manage and optimize product feeds for all shopping channels
- Determine audience targeting, pull and upload lists, and monitor their performance
- Monitor auction insights, campaign trends, and consumer behavior to maximize impression share
- Monitor search terms and product performance to identify trends
- Monitor budgets daily and adjust to ensure target KPI's are hit and scale profitable ads
- Adjust bids, and utilize search query funneling techniques to ensure visibility for key products
- Is responsible for the creative development process for Showcase ads and new shopping ad formats
- Analyze data and draw actionable insights that can be leveraged across digital channels
- Produce weekly and monthly reports, covering all shopping channels and performance data
- Track KPIs to assess performance, pinpoint issues, and measure against marketing objectives

Profile

- 1-3 years of experience in managing Google and Bing Paid Search Engine Marketing campaigns
- Bachelor's Degree in Marketing, Communications or related field
- Google/ Bing Certification strongly encouraged, but not required
- Fundamental knowledge of Google Analytics and/or any other reporting platforms
- Ability to handle multiple campaigns or activations simultaneously with excellent organizational skills and high attention to detail
- High proficiency in Microsoft Excel
- Strong communication skills
- Fashion/Lifestyle/Footwear and retail/brand experience considered a plus
- Positive attitude and desire to learn a must

MARKETINGJUNIOR MANAGER, MARKETING - ECOMMERCE (PRODUCT ADS)Westford, Massachusetts, United States of America
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
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