New York, NY, New York, US
Text size
aA+ aA-
Click here to print

Kiehl's Since 1851 - Director of Ecommerce

Country : USA USA

State : New York

Town : New York

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

Kiehl's Since 1851 is a group within the L'Oréal Luxe Division at L'Oréal USA. Kiehl's Since 1851 was founded as an old-world apothecary in New York's Lower East Side neighborhood. From our earliest days, our staff has personalized every contact with a Kiehl's customer. Our fine formulations have always been made with the most unique natural ingredients found around the world.
The ideal candidate will own inputs and aspects of the Site Experience strategy. This role drives collaboration and influences multiple levels of leadership to execute on the following key deliverables & responsibilities:
- Optimizing the brand's user experience strategy across our Digital Content and global e-Boutiques.
- Owning the on-site consumer journey, designed to provide a best-in-class experience for customers.
- Creating a plan to seamlessly guide users down the consumer journey funnel from acquisition to final conversion, designing and presenting user flows, taxonomies and wireframes that communicate recommended user experience.
- Working cross functionally with the Creative UX/UI designer elaborating wireframe functional user interfaces based on business requirements and provide recommendations based on user studies and industry best practices.
- Monitoring industry trends and identifying usage scenarios for A/B user testing and/or constant site optimizations.
- Providing UX expertise on new NGL product feature contributions for the Kiehl's Brand Layer.
- Overseeing the brand's asset management process and the development of product detail pages for the brand's .COM business.
- Driving UX/UI excellence to increase conversion, synthesizing key learnings and insights from consumer site behavior to inform a feedback loop with Marketing, Education, Creative and other DMI partners.
- Incorporating SEO enhancements within our site's framework to help drive and convert site traffic into sales.
- Analyzing KPIs/customer journeys to monitor and maximize effectiveness/ROI of both existing capabilities and new initiatives, leveraging data-driven insights into actionable items that can improve our eCommerce strategy.


- 7-10+ years working in site experience
- College Degree
- Expert knowledge and skilled with data, data management, data activation and statistics, particularly as it relates to eCommerce and consumer analytics, testing platforms.
- Demonstrated strength in communication and influencing skills; not only written and verbal, but also in the engagement of internal and external business partners
- Strong computer skills necessary with heavy focus on site optimization & web developer tools.
- Passion for user-centric design; commitment to research, competitive analysis, user/stakeholder reviews, analytics and un-biased recommendations in a highly collaborative environment.
- Related work experience which demonstrates an understanding of and skill in the confluence of brand management and direct-to-consumer marketing principles
- Ability to lead presentations and effectively analyze and translate data into actionable business plans
- Highly collaborative across different stakeholders in a matrixed environment
- Open to new ideas and actively builds networks to achieve goals
- Self-motivated, results and solution oriented, strategic thinker
- Strong time management and prioritization skillsWe are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered. #DDIR
Click here to print

Fashion Jobs

Business Analyst

| Permanent | Greensboro

Business Manager - Center Core

| Permanent | Newport beach

Business Manager - Men's

| Permanent | Los angeles

Director, Digital Analytics

| Permanent | New york

Website reserved for fashion, luxury and beauty industry professionals.