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Kylie DTC Digital Marketing Manager

Country : USA USA

State : New York

County : New York County

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

ylie DTC Ecommerce Digital Marketing Manager:
- Will be responsible for the conception and management of digital marketing campaigns across Paid Media channels in addition to Email and SMS for Kyliecosmetics.com
- Will be responsible for working with our media agencies to optimize campaigns to drive awareness, engagement, and conversion for Kyliecosmetics.com
- Will be responsible for growing email and sms database and optimizing campaigns to drive customer retention, repeat purchases and conversion for Kyliecosmetics.comReports to:
- Director, DTC Ecommerce North America based in New York CityGrade level:
- 8 (manager)Salary Range:
- As per gridJob Location Options:
- New York, NYExpected Travel:
- Primarily US-based travel in year 1
- 1-4 times Globally per fiscal year
- Define and implement digital marketing plan across paid media channels and for email and sms marketing
- Concept and brief digital copywriter and designer on digital marketing creative needs
- Manage marketing calendar updates and support ideation of new email and merchandising programs
- Coordinate digital marketing activation plans with site merchandiser to ensure site landing pages meet the needs of campaigns
- Interface with key stakeholders for creative approvals on digital assets
- Align key collection and product launch campaign messaging with Global marketing and the LA Kylie team
- Maximize organic social / pr content by creating timely ad-hoc email or sms campaigns
- Identify new test and learn opportunities through a/b testing of content and audiences and participation in new channels
- Manage set-up and deployment of each email and sms campaign
- Share marketing calendar with organic social counterparts; drive landing page destination of organic posts and tag links with analytics to understand performance
- Ensure media agency receives 1st party data on a regular basis to maximize targeting efforts
- Continually optimize email and sms CRM programs; monitor KPIs and adjust strategy and content as necessary
- Analyze and report on key channel metrics weekly and monthly in site and sales performance review meetings

Profile

Experience
- 4-6 years in ecommerce with experience in paid media and email/mobile marketing
- Comfortable working around uncertainty to achieve results
- Experience in working in a busy DTC Ecommerce environment and being able to demonstrate flexibility when plans change
- Understanding of channels, campaigns and content optimization through purchase funnel complemented by strong analytical skills
- Experience with email and mobile marketing platforms; adobe campaigns and attentive mobile experience a plus
- Experience with analytics program; Adobe analytics a plus
- Experience in beauty or skincare industry a plus
- Knowledge of Adobe Photoshop is a bonus
- Commercially minded and able to drive positive ROAS on campaigns
- Passionate learner who stays on top of E-commerce and Digital Marketing capabilities
- Able to work in teams and independently
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