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l'Oreal Professional Products Division - Manager, Analytics, CRM & Media

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Job Title: Manager of Analytics, CRM & Media
Division: Professional Products Division
Location: New York, NY
The Professional Products Division (PPD) of
L'Oréal USA is searching for a data driven, detail-oriented, business analyst
to help with deep dive analyses and advanced analytics projects to support our
direct-to-consumer, business-to-business, retail, and e-commerce distribution
channels. This role will work closely with the Director of Analytics to develop
and execute an analytics roadmap. Additionally, this role will work closely
with our media team to provide brand-facing campaign reporting: pacing reports,
campaign build, ad-hoc analysis, and high-touch optimizations.
The expectation is that this individual will
become an expert on the PPD customer, both on the consumer and professional
level, by developing and disseminating customer insights and analyses that
support business objectives and will work with analytics and data capture on a
brand and retailer level.
Judgement and Decision Making:
- Requires sound judgment and decision-making
skills
- Assess inquiries and issues to determine
protocol and next steps in appropriate follow up for resolution
- Able to effectively create and manage timelines
- Able to communicate with brand teams with
clarity and sensitivityEssential Physical Requirements:
- Travel will vary based on brand events or
retailer location (Florida) - up to 5%
Tasks, Duties, & Responsibilities (% of time
spent):
- Disseminate and execute
on a customer analytics roadmap, working with the Director of Analytics -
proactively mining, querying, and analyzing the customer database (both
consumer and professional) to lead a long-term direct-to-consumer, marketing,
and business-to-business strategies (50%)
- Analyses roadmap to
encompass various different verticals:
- E-Mail/Direct Mail/SMS
- Digital Media
- Loyalty
- Sales/Purchases
- Promotions, In-Store
Activations (via retailer)
- Education
- CRM KPIs (Acquisition,
Repeat, Retention, etc.)
- Manage ad-hoc analyses
in support of the business with key stakeholders (i.e. sales, planning,
education, marketing) to help drive top-of-mind strategies and activations (30%)
- Assist with omnichannel
pilots and projects as it pertains to customer data (20%)

Profile

- Bachelor's degree, preferably in Business
Analytics, Sales/Marketing, Information Systems/Technology, Business
Administration, or other related fields
- 2 - 3 years of experience working with SQL -
mastery of SQL is a must
- 1 - 2 years of experience working with
statistical analytics languages (Python, R, SAS, etc.)
- 1 - 2 years of digital media analytical
experience
- Data Knowledge:
- Experience with modern dashboarding and data
visualization tools such as Power BI, Tableau, Data Studio, Domo
- Mastery of Microsoft Office Suite is a must -
heavy focus on Excel and PowerPoint
- Knowledge of integration concepts as they relate
to sourcing data from disparate sources
- Able to effectively reconcile the needs of
business stakeholders with the IT and Database management teams
- Ability to provide relevant, actionable insights
and tell a story with data findings with the help of Director
- Strong projection & forecasting skills
- Media Knowledge:
- Understanding of basic media industry
terminology and metrics (i.e. Impressions, Views, CPC, CPM, CPV, VCR, CTR, GRP,
reach, frequency) as well as television performance metrics (i.e. demos and
Nielsen)
- Experience with marketing technology-based data
sources such as Google Campaign Manager, Google AdWords, Facebook Ads Manger,
Google Analytics, etc.)
- Experience working with e-retail stakeholders as
related to media and media spend
- Self-motivated, results-oriented, strategic
thinker
- Strong time management and prioritization skills
- Knowledge of key CRM platforms and systems (i.e.
Salesforce, Marketo, Adobe, etc.) is preferred, but not required
- Experience working with retailers, as well as in
"direct-to-consumer" and/or "direct-to-professional" environment is preferred,
but not required
Required Competencies:
- Leads with Human Sensitivity - Demonstrates
respect, develops others (i.e. explains strategic objectives and the meaning of
projects; manages senior/junior members as needed) and enriches team dynamics
(i.e. motivates the team to work with diverse personalities and cultures)
- Displays Sensitivity to Our "Métier" - Focuses
on quality, continues to build personal knowledge of the beauty business and
understanding of beauty, Consumer, and Professional Behaviors.
- Demonstrates Entrepreneurship - Takes initiative
(i.e. demonstrates resourcefulness), focuses on customers, improves performance
(i.e. improves work processes to save time and resources) and develops a
vision. Considers consumers and professionals a company asset.
- Innovates - Shows curiosity, imagines creative
solutions generating business value, promotes team creativity and utilizes data
to draw new insights.
- Achieves Results with Integrity - Conveys
energy, focuses on results, deliverables and follow-through (i.e. accelerates
multiple tasks to meet deadlines) and acts with integrity
- Manages Complexity - Reasons from multiple
perspectives (i.e. analyzes issues by combining listening, observation,
reasoning, and common sense) and makes decisions (i.e. finds solutions when
facing dilemmas)
- Interacts Effectively - Listens and communicates
effectively (i.e. presents confidently and convinces others) and actively
Please note: This job description does not list
all duties of the job. Employees may be asked by management to perform other
duties. The employer has the right to revise this job description at any time.
We are an Equal Opportunity Employer and take pride in a diverse environment.
We do not discriminate in recruitment, hiring, training, promotion or other
employment practices for reasons of race, color, religion, gender, sexual
orientation, national origin, age, marital or veteran status, medical condition
or disability, or any other legally protected status.
If you require a reasonable accommodation to complete an application for a
recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific
requests for assistance completing the application as a request for
accommodation for a disability. All others will not be considered.
#DDIR
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