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l'Oréal Travel Retail Americas- Digital Marketing & Media Manager

Country : USA USA

State : Florida

County : Miami-Dade County

Town : Miami

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

In the post Covid context of
re-invention of Travel Retail channel, L'Oréal Travel Retail Americas is
accelerating its digital transformation. E-Business acceleration, precision
media but also omnichannel customer experiences are hot topics. This is a great
moment to join L'Oréal Travel Retail Americas team to be an actor of this
exciting and ambitious digital transformation.
As Digital Marketing &
Media Manager in L'Oréal Travel Retail Americas team, you will be in charge on
the travelers engagement side and will contribute to building and running the
media mix, defining and launching an effective O+O activation plan, collect
traveler data & assess performances.
On the e-business side, your
mission will be to support the Chief Digital Officer in exploring new business
models and opportunities, as well as collaborating with the E-Commerce Manager
to provide e-retailers with relevant and consistent brand and marketing content
and animation plans, as well as online Beauty tech services.
Your mission will be to
reinvent the Travel Retail Consumer journey, engaging the traveler at every
step of his journey, to increase reach and store penetration, and boost
conversion; and to crack new e-business models.
Candidate should have Digital
media and/or eCommerce experiences, have strong analytical, writing and
research skills, ability to multi-task in a fast-paced environment to
successfully bring projects to life. Must be a clear communicator, outgoing and
able to champion ideas and strategic point of views with internal and external
stakeholders. Strong emphasis on attention to detail, curiosity and interest to
discover valuable insights, and proficiency in analytics tools, for accuracy
and efficiency. Must be interested in developing or sharpening media and
e-business skill set, eager to learn and be challenged in an ever-changing
Retail environment.
Main Responsibilities
- Digital overall Strategy
- Contribute to the global digital strategy of
L'Oréal Travel retail Americas
- Implement relevant tools, KPIs and processes to
track and measure efficiency of the strategy
- Active monitoring and sharing of industry news, on-line marketing trends, industry
tools, and internal cross-team key learning
- Activate and execute with excellence the digital marketing and media strategy
- Ensure consistency and optimal mix between brands as sponsor of L'Oréal group multi-brands and multi-divisions
digital strategy in Travel Retail Americas
- Participate to the digital upskilling of
L'Oréal Travel Americas Team
- Work with CDO team to crack new business models for
duty free e-business and identify opportunities to drive e-retailer
awareness to generate more business to L'Oréal brands
- O+O Traveler engagement: Media, Data, and
Services
- Participate to the media mix & strategy definition working with media agency and data partners, defining
clear targets, KPIs and media budget allocation, organizing an effective
media ecosystem and coordinating with global teams.
- Run the media plan managing on a daily
basis the relationship of the media agencies and partners; coordinating
internal marketing and e-commerce teams to ensure quality and timing of
execution; ensuring the daily operational and administrative support;
monitoring the budget & performances of campaigns; and providing
recommendations for improvements based on learnings
- Build and deploy O+O activations and Beauty services : framing a global seamless customer journey leveraging
and scaling artificial intelligence and augmented reality, implement
Beauty Tech strategy roll-out and manage day to day operations.
- Contribute to the traveler data collection : Contribute to the consumer data collection strategy
and implement it with retailers.
- E-Business acceleration
- Provide support to e-retailers working closely to e-commerce and business unit teams
to onboard new e-retailers, define e-marketing and animation plans,
provide brand and marketing assets, and to contribute to deploying online
services / Beauty tech tools
- Monitor the performances of digital campaigns co-built with retailers and share success and area of
improvement
- Contribute to the new e-business models strategy co-jointly with CDO team identifying new opportunities,
launching proof of concept, tests and pilots.
You are the perfect match if you....
- Min. 3-5 years of experience in digital or retail media
management, on the brand, retailer or agency side.
- Act like an entrepreneur and like to make things moving being
hands-on, testing & learning in a fast pace environment
- Have a sense of ownership complemented by strong organization
and project management skills to meet deadlines, consolidate and
coordinate all internal teams
- Obsessed with consumer centricity
- Passionate
and curious about Digital trends
- Developed practical experience in managing cooperation with
media & data houses/agencies/stakeholders.
- Act as a true business partner, bringing your expertise at
the services of the Business
- Strong understanding of the Digital Media and
eCommerce/Retailer Market
- Experience analyzing performance data and summarizing /
communicating findings via reports and presentations
- High attention to detail with the ability to efficiently
prioritize and flawlessly execute projects with quality
- Possess great communication skills and natural ways of
inspiring, guiding and influence others
- Able to establish strong partnership with Marketing team, as
expert of Digital
- Communicates clearly and succinctly in both oral and written
forms
- Fluent in English (Spanish a plus)
- Experience on a digital job in the travel industry is a plus

Profile

- Experience in digital media, and ideally in e-business
(direct or indirect)
- Experience working with multiple partners including agencies
(with or in) and retailers
- Excellent understanding of all digital traffic channels and
their dynamics, digital marketing tactics
- Knowledge of performance media (Google Adwords, FB/IG,
affiliation), precision advertising and attribution modeling
- Experience in digital transformation leadership
- Great coordination, project management and communication
skills
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