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Miami, FL, US
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l'Oréal Travel Retail Americas- Product Brand Manager

Country : USA USA

State : Florida

County : Miami-Dade County

Town : Miami

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

JOB
PROFILE
(Professional and technical competencies required)
YEARS EXPERIENCE:
Min. 3 years in Beauty, Fashion or in Travel Retail
MARKET & CONSUMER INSIGHT
- Identifies
market drivers
- Translates
trends and consumer knowledge into meaningful insights
BRAND DEVELOPMENT
- Thinks
brand strategy
- Integrates
retail & shopper expertise
- Adapts
material to engage consumers
ACTIVATION EXCELLENCE
- Delivers excellence
with agility and rigor
- Integrates
sustainable, business consciousness
COLLABORATIVE LEADERSHIP
- Creates
collaboration for bigger success
- Shares
& leverages best practices
JOB
DESCRIPTION SUMMARY:
(Principal activities for the position)
- Orchestrate launches and push growth of pillar
products, using their own product, market, and consumer expertise, to
contribute to continued growth for the brand and the consumer relationship
- Define/implement assortment and pricing strategy
by analyzing sales and collecting top nationalities consumer insights and local
market information (to benchmark)
- Collect and analyze consumer and market insights
and competition strategies to make recommendations to management
- Propose and monitor marketing mix strategies
(IMC/360) to build integrated, engaging consumer brand experiences
- Adapt communication material (imagery, digital,
point of sale)
- Mobilize and work with other departments (sales,
logistic, education, etc. ) and partner agencies to build broader business
strategy; meet the deadlines
- Manage forecast (directly for novelties and
collaboratively with supply team catalogue products to ensure stock)
- Manage PPP budget
- Give guidelines and briefs on perfect product highlighting
on planograms, merchandising and PLV ( on their axis/brand)
LANGUAGES:
English, Spanish (French a plus)
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