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l'Oreal Vice President, Consumer Engagement - Consumer Products Division

Country : USA USA

State : New York

Town : New York

Category : Management

Contract type : Permanent

Availability : Full time

Job description

The CPD Consumer Engagement Lead
(CEL) is a key leader within the Division, responsible for supporting,
developing, and innovating channels of 1:1 communication for our consumers. The
CEL will be responsible for influencing the roadmap of technology growth for
both D2C and non-D2C digital product roadmaps, ensuring best-in-class consumer
experiences are delivered on owned websites, ensuring services are adopted by
both brand.com leads and retailers, owns strategic roadmap of innovation for
brand.com websites at CPD, and developing consumer communication journeys that
are proven to increase consumer lifetime value.
The CEL will be responsible for
representing the division and negotiating internally to ensure CPD go-to-market
strategies are at the forefront of roadmap development. They will also
represent the group externally to our DDM agency partners. The CEL will also
develop business cases for capital projects, pilot test & learn programs to
be scaled across the division and develop insights from site performance across
the division.
In this role, you will lead an
integrated team that is responsible for defining the strategy for how and when
brands should communicate 1:1 with our consumers, as well as recommend how
websites go-to-market. The Consumer Engagement Lead will report directly into
the Division Chief Digital and Marketing Officer (CDMO) and will manage a team
of direct reports and agency resources.
KEY RESPONSIBILITIES
Develop a division-wide strategy that
leverages the CPD portfolio of products, categories, and collective investment
in internally managed digital products (Next Generation L'Oreal eCommerce Product -
"NGLORA" and Website Factory Content Site Product - "WSF") to ensure best-in-class
experiences are delivered by our brands. Support and empower Brand Platform and
Consumer Activation Leads to implement innovation, identify consumer experience
issues, and generate value for the consumer through each visit on brand.com or
communication delivered directly to the consumer.
Develop a division-wide strategy that
leverages the power of the CPD database and first-party data pool. The Head of
DDM will be responsible for but not limited to: 1) ongoing ROI analysis of
database 2) ensuring the division meets their data collection and leverage
goals 3) developing dashboards that measure consumer behavior across the
dataset and 4) ensuring personalization is implemented throughout organic and
paid media campaigns
Our team attributes:
- Collaborative
empowerment -
we all win together as one digital team!
- Progressive
mindset -
we aim to break the auto-pilot through test, learn, and scale
fast with strong ROI focus.
- Optimistic
self-starters -
we have a positive mindset, are AGILE and are not afraid to
be scrappy! We are always up for a challenge.
- Left
brain / right brain - we are passionate about data driven
decision-making alongside creativity and innovation.
- Diversity
& inclusivity - we value a team made up of diverse
backgrounds and experiences and thrive with an inclusive
culture.
YOU WILL BE RESPONSIBLE FOR LEADING
THE:
- CONSUMER RELATIONSHIP MARKETING:
- Translating
consumer insights into activation strategies and communication journeys
- Blend
brand marketing with direct marketing principles to deliver enhanced
solutions and/or new recommendations to build the customer experience
with line-of-site toward quantifying and improving ROI. Maximize all
opportunities to cross-reference and merge learnings from multiple data
sources, (i.e., CRM database and Retailer databases) to create multi-channel
strategies.
- Support
the Consumer Activation Leads in interpreting their CRM metrics and
improving CLV
- PLATFORMS:
- Responsible
for innovation at the CPD level for brand.com websites, identifying
opportunities for website pilots, deploying tests, and rolling out
results across the division
- Responsible
for ensuring a best-in-class user experience across all Brand.com
websites, both eCommerce-based and Content-based
- Responsible
for understanding eCommerce consumer journey, delivering an efficient user
experience, and partnering with the eCommerce team to drive sell-through
results
- Supports
each brand in the CPD division by providing leadership and influence to
platform managers of each brand (total of 8)
- Responsible
for co-developing an upskilling program for website optimization,
merchandizing, and consumer experience with the Digital Learning team
- Acts
as the key liaison and influencer to L'Oréal's global product development
teams managing the master roadmaps. Ensure that CPD USA product needs are
anticipated and planned for in the development roadmap. In addition,
ensure that features that are planned on the roadmap are anticipated in
the brand.com implementation plans at the local level.
- SERVICES:
- Acts
as the key liaison and influencer to L'Oréal's global services
development teams managing the master roadmaps. Ensure that CPD USA
product needs are anticipated and planned for in the development roadmap.
In addition, ensure that features that are planned on the roadmap are
anticipated in the brand.com implementation plans at the local level.
- Responsible
for developing services strategy to differentiate services offering at
the brand.com vs. retailer.com websites, and implementing the same
- COMMERCE
ENABLEMENT and BUSINESS CASE DEVELOPMENT
- Responsible
for developing vision, strategy, and business case development for moving
a brand from content-based to eCommerce-driven
- Responsible
for building capital expenditures case and ROI model
- WAYS
OF WORKING:
- Acts
as key point of contact for the division for interfacing with Global CPD
CDO, LUSA DDM Lead, and other divisions within LUSA on the topics of CRM,
DDM, Platforms and Services
- Partners
with the LUSA Head of Innovation to pilot projects within the division
- Responsible
for onboarding new brands into the division
- Responsible
for upskilling the division when new strategies are available, developed,
and rolled out within the group
YOU WILL HAVE:
- 15+
years' experience in leading developing digital marketing experiences,
including leading an eCommerce website experience.
- Expertise
in agile software development lifecycle and proven experience in
delivering against website performance metrics
- Proven
track record of converting data-driven analytics to gain consumer
insights, drive targeted digital campaigns, optimize user experience, and
drive conversion
- Experience
in managing cross-functional teams, ideally within FMCG
- Collaborating
to meet the agenda by working globally across functions, geographies, and
with remote internal and external partners
- Experience
in managing a team, both as direct reports and external agencies
- Experience
in influencing executive leadership, developing presentations, and
building business cases
- Influencing
business strategy (e.g. cross-category senior VPs) through critical thinking
and technical thought leadership that has translated into significant
business benefit
- Collaborating
to meet the agenda by working globally across functions, geographies, and
with remote internal and external partners
- Coaching
and mentoring others in a global process community and department
- Ensure
that foundational skills/capabilities keep pace with technology
advancements
- Driving
a culture of technical curiosity, learning and technical rigor
YOU WILL NEED:
- CPG
marketing expertise; Beauty experience - a plus
- Knowledge
of most current digital technologies, trends, and tools
- Experience
with Salesforce, Demandware, Sitecore
- Experience
with Opentext - a plus
- Ability
to think strategically, drive results, build a high-performance
organization, continuously drive innovation and inspire the organization
to achieve and exceed its objectives
- Strong
leaderships skills with the ability to manage, engage, mentor and retain
team
- Strong
interpersonal skills and ability to effectively communicate complicated
concepts and recommended courses of action to engage diverse audiences and
influence senior executives
- Ability to deliver results in a
highly matrixed environment
- Highly
motivated individual with an entrepreneurial spirit and ability to work
independently, while also able to build strong internal relationships and
consensus on initiatives
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered. #DDIR
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