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Lifecycle Marketing Manager - Hybrid

Country : USA USA

State : Washington

County : King County

Town : Seattle

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Who we are . . .
Nordstrom is building out a lifecycle team to deliver best-in-class digital campaigns, meeting customers where they are in their journey with the brand. As a member of the CRM marketing team at Nordstrom you will support digital efforts to build a relationship with shoppers across Nordstrom and Nordstrom Rack- driving engagement and building brand loyalty. This position will report to the Senior Manager of Lifecycle Marketing and manage building audience journeys across owned channels, including email and app push.
The ideal candidate will have a strategic mindset, with strong operational and cross-collaboration skills. They will be passionate about building data-driven lifecycle programs placing the customer at the heart of strategy to build brand loyalty. Collaboration with product marketing and analytics will be key to identifying new opportunities, gathering strategic insights, and designing journey mapping.

Job description

A day in the life...

  • Design cross-channel lifecycle journeys across email and app push to drive brand engagement, sales, and brand loyalty
  • Own management of lifecycle campaign deliverables in collaboration with product, brand, and creative teams
  • Grow deep understanding of data and tech capabilities to drive innovative strategy
  • Utilize customer segmentation and marketing automation tools to deliver personalized and hyper-targeted customer marketing journeys across multiple touchpoints
  • Build a test and learn philosophy to monitor and evaluate campaign results in real time and understand the efficacy of strategies and tactics for improving engagement and retention
  • Report on competitive intelligence insights, industry best practices and benchmarks for email and app push across lifecycle
You own this if you have...

  • 4-5 years of data-driven lifecycle marketing experience growing cross-channel engagement
  • Excellent communication (verbal and written) and collaboration skills with ability to develop and present strategies, insights, and results to leadership
  • Demonstrated ability to partner with stakeholders across marketing, creative, and technology
  • Highly organized and meticulous, with an ability to balance and effectively prioritize numerous initiatives
  • Knowledge of CRM technology management, with a strong understanding of marketing, data structure, operational databases & segmentation (DMP, CDPs, ESP)
  • Highly analytical and capable of deriving meaning from data through testing and optimization
  • Experience with CRM technology- Salesforce, Google Analytics, Bluecore or Tableau a plus
  • Expertise in email automation a plus
  • Passion and knowledge of the fashion industry preferred
A day in the life...

  • Design cross-channel lifecycle journeys across email and app push to drive brand engagement, sales, and brand loyalty
  • Own management of lifecycle campaign deliverables in collaboration with product, brand, and creative teams
  • Grow deep understanding of data and tech capabilities to drive innovative strategy
  • Utilize customer segmentation and marketing automation tools to deliver personalized and hyper-targeted customer marketing journeys across multiple touchpoints
  • Build a test and learn philosophy to monitor and evaluate campaign results in real time and understand the efficacy of strategies and tactics for improving engagement and retention
  • Report on competitive intelligence insights, industry best practices and benchmarks for email and app push across lifecycle
You own this if you have...

  • 4-5 years of data-driven lifecycle marketing experience growing cross-channel engagement
  • Excellent communication (verbal and written) and collaboration skills with ability to develop and present strategies, insights, and results to leadership
  • Demonstrated ability to partner with stakeholders across marketing, creative, and technology
  • Highly organized and meticulous, with an ability to balance and effectively prioritize numerous initiatives
  • Knowledge of CRM technology management, with a strong understanding of marketing, data structure, operational databases & segmentation (DMP, CDPs, ESP)
  • Highly analytical and capable of deriving meaning from data through testing and optimization
  • Experience with CRM technology- Salesforce, Google Analytics, Bluecore or Tableau a plus
  • Expertise in email automation a plus
  • Passion and knowledge of the fashion industry preferred
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