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Lifecycle Marketing Manager – Retention

Country : USA USA

State : Oregon

County : Washington

Town : Beaverton

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

The NA Member Lifecycle Marketing team serves and retains members throughout their journey with Nike, starting to build a relationship the moment they become a member, proactively nudging the member to the next best action, and intervening before they churn! This team is responsible for driving the creation and optimization of always-on triggered comms and notifications, delivering against an integrated cross- platform & omnichannel strategy and tailored to meet the needs of each individual platform.

WHO WE ARE LOOKING FOR

Nike Consumer Direct Marketing is looking for a Lifecycle Marketing Manager to be a part of the NA Member Lifecycle Marketing team and play a meaningful role in driving the evolution of data-driven, member- centric marketing at Nike. This position will be a key component to how we retain Nike members, and encourage them to take actions indicative of stronger long-term value.

The ideal candidate should have a background in or an understanding of lifecycle marketing across channels both digital (email, .COM, App) and physical (Stores, Events). The role is highly cross-functional, and will require effective communication and collaboration. The candidate will need to be able to eloquently blend art with science, with an understanding of how to interpret and action on data and an ability to develop innovative creative briefs. The candidate should understand the latest digital marketing/CRM technology in order to build comms and journeys that are feasible and take advantage of the full suite of available capabilities.

WHAT YOU WILL WORK ON

If this is you, you will lead the creation, development, and optimization of lifecycle moments for our consumers through a rigorous A/B testing process, and partner with the channel owners to tailor and deploy by platform. Additionally, you will work closely with our digital brand partners on refining seasonal campaigns to better serve our consumer cohorts in various stages of their lifecycle ensuring we are engaging and retaining in a personalized, relevant, and timely manner. This will include crafting holistic omnichannel strategies, briefing creative & audiences, and defining a plan for continuous optimization.

WHO YOU WILL WORK WITH

Among others, you’ll partner with Member Growth to identify business opportunities, Marketing Science to understand data and insights, Digital brand to integrate seasonal storytelling, and Channel Leads to execute by platform.

Profile

WHAT YOU BRING

Bachelor Degree or higher in Marketing or related field; or equivalent combination of education, +5yrs experience and training working in CRM, Loyalty and/or digital marketing
Experience defining engagement and retention strategies across multiple digital and physical channels
Experience implementing and managing digital marketing communications
Ability to build strong cross-functional partnerships and communicate optimally with broad groups of partners and teammates
Technical knowledge of the latest digital marketing tools and channels
Experience working with and actioning on data and insights
Strong project management skills
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