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Live Consumer Direct Marketing, Global Store Marketing Manager

Country : USA USA

State : Oregon

County : Washington

Town : Beaverton

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Nike's Consumer Direct Stores Marketing team is tasked with driving energy and engagement to our fleet of stores across the world to encourage our Members to feel and help them do more Sport. Nike retail isn't just about selling more products, building engaging experiences and services to bring people back over and over again, unlocking their potential and build lasting- relationships. Nike Marketing is a place for innovators and rule breakers.
WHO ARE WE LOOKING FOR?
We are looking for someone to develop and help execute a global marketing strategy for the Nike Live retail concept which is Nike's Small format retail store. As part this marketing team, your mission will be to work with each geography to drive traffic and energy to your concept through outstanding marketing initiatives spanning a broad channel mix including, but not limited to social, targeted communications, digital marketing, performance marketing, cross app promotion, in-store and earned media opportunities.
This person will need to obsess over performance and help drive creative solutions to encourage our members to keep coming back, and deliver business results. You're a team-player, focused to transform how Nike markets its stores, have a passion for IRL experiences and believe in the power of sport! You aren't afraid to think creatively and are willing to tackle complicated problems in support of the consumer and our business.
WHAT ARE THE KEY RESPONSIBILITIES?
This role will lead all aspects of the development and execution of store marketing playbooks defining how the store should be programmed with a focus on both seasonal executions as well as evergreen brand positioning and storytelling for the Live concept. Specific focus will be placed on ways to drive more consumer traffic, repeat visits, engage members and post visit follow-ups. The ideal candidate will help build compelling extensions of brand campaigns that encourage more people to visit retail and engage with the broader Nike ecosystem. This role requires deep cross functional collaboration throughout the organization as well as robust partnership with our geographies.
Key responsibilities include consumer journey strategy, creative briefs, and test/measurement plans. We're seeking a validated marketer who is innovative, collaborative, and eager to help push the thinking to reinvent how we market our fleet and engage with consumers.
WHO WILL YOU WORK WITH?
Nike is a matrixed organization; to be successful every individual build's positive relationships with their peers, colleagues, and partners in order to deliver outstanding work. In this role you will be asked to lead virtual teams to bring your plans to life. You work cross-functionally to collect input and solicit feedback ensuring your work is aligned and ready for delivery. Collaboration is key to the success of this role.

Profile

WHAT YOU WILL BRING?
- Minimum of 4+ years of directly relevant digital and / or retail marketing experience preferably in consumer products
- MBA preferred but not required in lieu of confirmed experience!
- A strong mix of both creative and analytical thinking to help lead Nike retail marketing to new heights
- Experience working with marketing analytics and how to derive relevant insights
- Ability to construct thoughtful A/B tests IRL and lead their execution across different marketplaces
- An understanding of services marketing - this will be a big focus for retail in the coming years
- Ability to lead in ambiguous situation
- Excellent oral and written communication skills required a well as the ability to give compelling presentations to senior leaders
- Drive an "always-on testing and learning" approach including the rapid application of consumer signals into strategy, planning, and content iteration
- Champion and implement metrics based decision-making processes with strong focus on marketing performance analytics & optimization
- Ability to understand challenges or underlying opportunities, share ideas, and develop effective responses or elevate to higher management
- Ability to adapt quickly to move at the pace of consumer, making judgment calls and shifts as needed
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