New York, NY, US
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Manager, Acquisition Marketing

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.
Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

Job description

Manager, Acquisition Marketing
Primary Purpose:
This position is responsible for managing social media and search marketing efforts and will play a critical role in defining the customer acquisition strategy. Candidate must be comfortable taking the lead on seasonal planning initiatives with internal and external partners, as well as flexing between acquisition and retention marketing strategies. We are looking for an individual with a passion for the customer and someone capable of dealing with ambiguity and rapidly changing priorities, with a strong desire to deliver business results.
The successful individual will leverage their proficiency to...
- Oversee the following paid marketing channels: Paid Social and Search
- Be a hands-on owner of these channels who deep dives on performance, builds timely recommendations for incremental results, and is actively involved in program management and execution
- Develop media plans for both ongoing and seasonal campaigns in partnership with an external agency
- Analyze data and reporting to provide insights and action on recommendations to drive optimization of paid marketing channels
- Optimize campaigns based on both past performance and upcoming creative, leveraging insights to drive results
- Adopt a test & learn approach, identifying testing opportunities with an eye for growth
- Develop creative briefs and partner with in-house creative teams to deliver against seasonal plans
- Partner with both ecommerce and store cross-functional partners to determine best customer communication strategy
- Support on 360 marketing activations with a recruitment objective
- Identify and launching new paid marketing channels to drive overall sales growth
- Manage tactical elements of programs, including designing tests, sharing key marketing and promotional messages with agencies, requesting creative assets
- Own and manage spend reporting and invoice remittance
- Stay up-to-date on industry trends, best practice, social and digital offerings and opportunities to advise on innovative and first to market opportunities
- Develop strong partnerships with cross-functional and inter-company peers
The successful individual will possess...
- Bachelor's degree with 4-7 years of relevant experience
- Proficient in Excel, Word, Powerpoint
- Knowledge of Google Analytics, Microsoft Teams, Zoom, Tableau
- Creative problem solver with strategic thinking skills and ability to formulate conclusions
- Possess customer-centric mindset
- Outstanding attention to detail, superior communication, and follow-up skills
- Ability to build effective partnerships and collaborate with cross-functional teams
- Highly organized with the ability to multi-task projects with prioritizing
- Experience within retail a plus


- Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
- Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
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