Blaine, Minnesota, US
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Manager, Brand Growth Intelligence, Hair Care

Country : USA USA

State : Minnesota

County : Anoka County

Town : Blaine

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

Responsible for inspiring and energizing key business partners to act upon consumer insights and marketplace analytics to drive growth for the hair care category and its key brands - Aveda and Bumble and Bumble Identify and size category, channel and market trends/opportunities. Energize business teams behind them through creative and sticky storytelling. Guide brand building, innovation, and commercial activations through deep understanding of consumer attitudes and behavior. Champion social listening, search analytics, and new forms of consumer learning into the category and business teams. The primary influence teams include Category Strategy, Product Development, R&D, Packaging and Marketing - role will work closely with them to design analytics, research and learning experiences to enable strong knowledge adoption. The Consumer Insights Manager will fuel opportunities for the company through the application of market and consumer understanding tools to the following streams of work: Holistic Opportunity Assessment for sub-categories, benefits, and product lines: Develop recommendations to enable the brands to adjust plans to win in key sub-categories and benefits. Identify category specific trends as well as mega-trend applications to the category -identify beauty trends that lead to creation of new categories, new segments and better ways of serving consumers. New Territory Identification - enable the identification of consumer relevant innovation territories that translate to consumer appeal. Contribute to their integration and adoption by Corporate Innovation and brand teams. Support specific platform programs as needed. Key responsibilities include: Recommend, create and execute learning plans/analytic roadmaps for the different business needs in a collaborative manner. Including and ideally leveraging social listening, search analytics, and other available consumer intelligence tools. Manage and maximize specific proportion of the research budget and identify potential gaps as projects arise. Enable the training and education of the business teams regarding Consumer and Market Insights, both through formal/forum training as well as on-the-spot coaching. Display independence on the day-to-day, alignment of key stakeholders for each project and accountability for budget management choices.


Education: BA/BS degree in Marketing, Data Science, Statistics or other related field Experience: Candidate must have at least 5 years experience in a consumer insights and/or analytics, including social analytics and listening. Preferably in a fast-paced, highly-innovative consumer business supporting innovation, brand development and strategic work. Hair Care category experience highly desirable. Global experience highly desirable. Other: Flexibility, strong work ethic, quick learner, excellent oral and written communication, strategic thinker Able to handle a heavy workload with competing priorities Proven analytical and storytelling capabilities Must be equally capable of executing both quantitative and qualitative projects. Comfortable utilizing and analyzing various consumer intelligence sources (i.e. syndicated data, social media/digital analytics, retailer customer data, consumer trends). Strong ability to turn insights into action through knowledge generation and activation (not just data collection) Ability to connect the dots and identify trends, present them in an engaging way and drive action from the working teams. Solid business acumen
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