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Manager, Business Analytics

Country : USA USA

State : New York

Town : New York

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

The Manager position will support the business analytics function. This role will report into the global consumer insights & analytics lead and provide support to various cross-functional business partners in their efforts to drive the business, make informed business decisions, and deliver against critical business objectives. The Manager will have expertise utilizing and analyzing various business intelligence sources (syndicated data, crm, market level data, custom consumer research, social/digital analytics, and consumer trends) to help influence decisions and action planning for both global and regional strategies that drive retail sales and growth. Primary focus to be business analytics (syndicated sales and CRM) data and analysis to draw conclusions and develop action steps for business objectives. Responsibilities: Help to drive the digital analytics initiative, working alongside the ED of Consumer Insights & Analytics. Work alongside stakeholders to identify and extract all internal and external data required for business analysis. Support engagements with the selected internal and external vendors. Prepare the analysis of findings and recommendations and to drive analytics usage within the organization Build learnings with recommendations for the organization through synthesis of data across all sources, including syndicated sales, crm, social listening, ratings & reviews, online, custom primary research and corporate reports Manage various types of marketing analytics such as: Quarterly reports focused on syndicated sales and share, crm and executive scorecards. Visualize data to be easily digested by senior management and cross-functional team members NPL/GTM data and insights to support all new 5-start launches. Identify the target consumers for each launch and share sub-category expertise including market landscape metrics and competitive evaluations Sub-category and special topic review & discussion: develop deep insights into selected strategic categories and special topics to share with stakeholders across product marketing, consumer engagement and creative in cross-functional meetings and brainstorming sessions New data and tools: identify and quickly come up to speed and be known as the expert in new data and tools available that can be integrated into everyday business to deliver value added strategic insights Syndicated and crm data to support annual strategy cycles, preparation taking place two times per year Ad-hoc Analyses: Support ad-hoc analyses requested around performance, measurement, share, and other business questions as requested through our stakeholders. Partner with internal customers to work through unique business questions to help understand how best data and insights can drive action. Bring together various data resources to clearly tell a story and present findings back to the teams Q

Profile

Requirements: 5-6+ years of relevant work experience (in marketing/advertising/market research/digital/ecommerce) BA/BS required, MBA a plus Degree in mathematics, statistics or digital marketing/advertising highly desirable Preferred syndicated data/crm analytics experience from a fast-paced client-side or agency organization Ideal candidate will have at 3+ years of experience in analytics with mastery in using related self-service tools (NPD/Beaute, Tableau, CMS), excel and related software Must possess excellent oral and written communication skills and a proven ability to build collaborative partnerships Effective influencing and listening skills, as well as flexibility, a strong work ethic, and being a strategic thinker are valued skills. Service orientation and results focused Can handle a heavy workload with competing priorities Preference for data analytics experience in beauty is highly desirable Ideal candidate will be self-directed and have data analytics experience including pulling and analyzing data. Good business judgment and quick learner with high energy level. Capable of thinking out of the box, while being strategic and analytical with a passion to win
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