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Manager, Channel Marketing, Aveda na

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Position Summary

The Manager of Trade Marketing Salons is responsible for leading, planning and execution of NA marketing program for Aveda Salon Partners as well as providing marketing support for Third Party Distributors, Military and QVC. This role partners and aligns with leadership on strategic recommendations and key GTM plans.

Key Roles and Responsiblities

  • Collaborate closely with cross functional teams (online, FSS and account management) to foster strong partnerships and strategically plan the annual activation calendars that drive salon/3PD/QVC sales
  • Partners with the DTC account leads (FSS, Online, Omni DTC) 3PD and the marketing teams to support launches, programming, and business optimization
  • Develop, communicate and execute promotional campaigns to drive traffic salon locations with a focus on sell-through
  • Ensure creative messaging, collateral and animation are adapted for effectiveness within the salon environment
  • Review and adjust professional treatment strategies for maximum impact within Salon locations
  • Effectively communicate execution strategies including in-location guest experiences, stylist engagement activities and field execution tools
  • Supports the seasonal Planning Meetings, coordinating seasonal information within presentations, in partnership with Marketing and account lead
  • Assist with product and category planning, including limited life, discontinuation and out of stock management
  • Present and communicate marketing strategies and results by channel (salon, 3PD, Military and QVC) to key stakeholders as needed
  • Exhibits strong understanding of all drivers of business performance to consistently help optimize execution and formulate action plans on how to accelerate.
Job: Marketing

Primary Location: US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 229302

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected]

Profile

Qualifications

  • 5+ years marketing related experience

  • College Degree with focus on Marketing, salon experience

  • Strong oral and written communication skills, as well as a high-degree of internal and external collaboration capabilities

  • Strong project & process management skills

  • Entrepreneurial spirit with a bias for speed and efficiency, while maintaining attention to detail and flawless follow-through

  • Able to think strategically to conceptualize and implement new ideas for retail success

  • Strong analytical and problem-solving capabilities, natural dot-connector

  • Strong collaboration skills and ability to work with others and drive a timeline

  • Able to identify, prioritize and adjust according to business needs

  • Adept at pivoting and being agile in challenging environments

  • Premium hair category experience or beauty experience and multi-channel of distribution (department store, DTC)


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