New York, New York, US
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Manager, Consumer Engagement go-to-Market, Global Marketing - Bobbi Brown

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

As part of Bobbi Brown's efforts to enhance content production and create innovative campaigns in a rapidly changing and dynamic marketplace, we seek a member of the Consumer Engagement team that works to support the strategy, content and activation of marketing programs at global scale.
The primary role of the Manager of Consumer Engagement/Go to Market Strategy is to aid in the Go to Market strategy development and in partnership with cross-functional teams, the Manager outlines content needs and works with Creative to ensure the production of compelling assets that will live across all owned global channels and lead to the success of the program. Participation in the development of campaign concept, strategy, scope, creation, delivery and activation are important aspects of this role.
The role requires strong communication skills and the ability to work productively across departments as collaboration among cross-functional teams is critical to ensure a holistic Go to Market strategy and programs that deliver enhanced consumer relevance and engagement. This individual needs to be strong collaborator as they will be partnering closely with Regional teams.
Go-to-Market Strategy and Development

Support the Executive Director, Consumer Engagement in the development of comprehensive 360° campaign by owning the support behind product launches and consumer experience focused programs to ensure they are strategic and cohesive across channels and content is optimized based on platform. Creative thinking and ideation are critical to the role. Programs should be released on time and within budget

Assist with programs in the following categories: Face, Brow, Key Shopping Moments (KSM)
Lead Creative Brief development including ideation and brainstorming.
Manage key go-to-market development milestones (i.e. Creative Brief, Go-to-Market Toolkit) and timelines for assigned programs
Integrate competitive analysis, ratings and reviews and digital/social metrics into creative briefs to focus messaging and clearly articulate product POD
Partner with cross-functional teams to collect and understand individual channel needs and then consolidate all asset needs to ensure the proper support for each channel, cohesive storytelling execution and delivery

Create and present competitive and industry content executions, constantly bringing in fresh ideas for content creation and storytelling
Partner with International and Regional teams to ensure alignment on regionally specific content needs and gain deeper understanding of best practice in key markets
Act as liaison with Creative, Creative Operations and Production team to align on asset needs and timelines. Work with the Creative team to ensure that the assets created align with individual channel strategy while cohesively laddering up into the overarching campaign

Job description

Regional Focus
  • Support the Executive Director, Consumer Engagement in ad hoc program requests and initiatives focused on APAC
  • Act as the APAC point person, attend APAC monthly meetings and assist in cascading information to the rest of the Consumer Engagement team.
Job: Marketing

Primary Location: US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2214589

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected]



  • 3+ years of related experience

  • Preferred previous experience: Regional activation/execution experience at a luxury brand

  • Strong project management skills and follow-through on details

  • Ideal candidate will be self-directed and have good business judgment and quick learner with high energy level. Capable of thinking out of the box, while being strategic and analytical with a passion to win

  • Proactive with the ability and maturity to manage a multitude of projects in a fast-paced environment

  • Ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams

  • Comfort level with regular interactions with senior management and regional teams

  • Excellent communication skills, whether it be in person, through digital tools or via presentations

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