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Manager, Consumer Insights - Gap Brand

Country : USA USA

State : California

County : San Francisco County

Town : San Francisco

Category : Sales

Contract type : Permanent

Availability : Full time

Company presentation

Our past is full of iconic moments — but our future is going to spark many more. Our brands — Gap, Banana Republic, Old Navy, Athleta, INTERMIX and Hill City — have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.

But we’re more than the clothes that we make. We know that business can and should be a force for good, and it’s why we work hard to make product that makes people feel good, inside and out. It’s why we’re committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us.

Job description

About the RoleIn this role, you will play a critical role in driving customer centricity and ensuring the success and relevance of our businesses. Through rigorous analyses, creative thinking, and deep partnership with the business, you will help develop a customer-focused strategic direction for our company. Insights are used across our portfolio of brands, and in various functions, from product development to customer service to marketing, ensuring that the customer is front in center in decision making across our business.What You'll Do
- Manage projects and program execution within area of support, ensuring quality of work
- Collaborate across data and analytics team and other key functions to enhance insights and create a holistic view of the customer
- Communicate effectively with business partners translating complex ideas into compelling, actionable recommendations and data visuals
- Conduct quantitative research and analyses (survey design, programming, analysis and reporting) as well as qualitative research and analyses (e.g., question design, synthesizing open ended responses into themes) resulting in actionable recommendations
- Speak up and defend the consumer POV while successfully building productive working relationships with colleaguesWho You Are
- You have significant professional experience in Marketing Research, Consumer Insights, and/ or Strategy/Strategic Management consulting
- You have a proven record of delivering consumer led business outcomes
- You have a natural curiosity: always asking the next question and seeking to understand at the nuanced level to spark a new idea
- You are strong in writing, speaking, and communication skills (ability to synthesize information into a clear, simple story and visualize data)
- You are experienced in applying professional CI knowledge, creating structure to answer complex questions
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