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Manager, Content - Ecommerce

Country : USA USA

State : Massachusetts

County : Middlesex County

Town : Somerville

Category : Sales

Contract type : Permanent

Availability : Full time

Company presentation

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
- Partner with the Global Mobile App project team to assist in UAT, content setup and readiness, and other general deployment requirements ahead of the launch of the PUMA North America mobile app.
- Plan and oversee the execution of online campaigns in relation to content for the mobile app. While not responsible for building creative elements of the site, this individual will partner closely with merchandising, planning, marketing, and global creative services to establish strategic mobile app plans and aligning creative content
- Lead content team mobile app planning sessions to develop strategic content plans that align with both the Merchandising and Marketing roadmaps as well as lend themselves to continuously improving the Customer experience
- Partner with Global Ecom and Global Creative Services to improve/elevate digital content and the processes within it. This includes but is not limited to enhancing mobile app content via new content functionality, as well as improving existing content, to increase conversion.
- Stay current with industry trends and apply insights/learnings to strategic initiatives relating to in-app content, functionality, and experiences.
- Must have the ability to make data-driven decisions based on current and historical data while utilizing heatmapping tools and executing A/B Tests for additional insight
- Provide hands-on support to perform testing activities during UAT to help validate quality of releases
- Work collaboratively with the rest of the ecommerce team to understand weekly business results, to develop seasonal strategies, and to ensure financial targets are achieved
- 3 - 5 years' experience in ecommerce required (experience in content, merchandising or marketing a plus).
- Experience ideating and executing content for digital, particularly mobile
- Passion for keeping up with current and emergent market and industry trends
- Ability to analyze data and seek to understand customer behavior, measure KPIs.
- A high-energy, positive attitude with commitment to improving the PUMA online and mobile app experience.
- A highly organized individual with a strong attention to detail and ability to prioritize, meet deadlines and react quickly to changes in business trends or other direction.
- Familiarity with content management systems
- Experience with Google Analytics and Content Engagement analytic tools a plus.
- Bachelor's degree preferred, but not required.

Job description

- Partner with the Global Mobile App project team to assist in UAT, content setup and readiness, and other general deployment requirements ahead of the launch of the PUMA North America mobile app.
- Plan and oversee the execution of online campaigns in relation to content for the mobile app. While not responsible for building creative elements of the site, this individual will partner closely with merchandising, planning, marketing, and global creative services to establish strategic mobile app plans and aligning creative content
- Lead content team mobile app planning sessions to develop strategic content plans that align with both the Merchandising and Marketing roadmaps as well as lend themselves to continuously improving the Customer experience
- Partner with Global Ecom and Global Creative Services to improve/elevate digital content and the processes within it. This includes but is not limited to enhancing mobile app content via new content functionality, as well as improving existing content, to increase conversion.
- Stay current with industry trends and apply insights/learnings to strategic initiatives relating to in-app content, functionality, and experiences.
- Must have the ability to make data-driven decisions based on current and historical data while utilizing heatmapping tools and executing A/B Tests for additional insight
- Provide hands-on support to perform testing activities during UAT to help validate quality of releases
- Work collaboratively with the rest of the ecommerce team to understand weekly business results, to develop seasonal strategies, and to ensure financial targets are achieved

Profile

- 3 - 5 years' experience in ecommerce required (experience in content, merchandising or marketing a plus).
- Experience ideating and executing content for digital, particularly mobile
- Passion for keeping up with current and emergent market and industry trends
- Ability to analyze data and seek to understand customer behavior, measure KPIs.
- A high-energy, positive attitude with commitment to improving the PUMA online and mobile app experience.
- A highly organized individual with a strong attention to detail and ability to prioritize, meet deadlines and react quickly to changes in business trends or other direction.
- Familiarity with content management systems
- Experience with Google Analytics and Content Engagement analytic tools a plus.
- Bachelor's degree preferred, but not required.

E-COMMERCEMANAGER, CONTENT - ECOMMERCESomerville, Massachusetts, United States of America
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
Share
Print
Click here to print

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