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Manager, Credit & Loyalty Marketing

Country : USA USA

State : Ohio

County : Warren County

Town : Deerfield Township

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

About:
Macy's is proudly America's Department Store. For more than 160 years, Macy's has served generations at every stage of their lives. Our customers come to us for fashion, value and celebration.
Macy's Marketing delivers a healthy, profitable customer franchise that is growing through engagement and acquisition. Our team leads strategic initiatives such as personalization and monetization, as well as our Star Rewards Loyalty program.
Take the helm of one of the world's most beloved brands and help bring it to life for our customers. As part of our team, you'll own, guide, and direct marketing efforts, motivating our customers to strengthen their relationship with our brand. Constantly creating, innovating, and exploring the new, you'll drive customer engagement and loyalty while sparking excitement.
Overview:
The Macy's, Inc. Credit & Loyalty Marketing team is seeking a candidate with strong management, organization, and team-building skills. This position is ideal for an individual looking to work with in a high-performance, fast-paced, results driven environment.
The Manager, Credit & Loyalty Marketing is responsible for developing Bloomingdale's credit marketing strategies including:
- Definition and communication of Program Success Measurement
- Innovation of programs via implementation of test & learn initiatives
- Management of key direct mail and digital initiativies to drive cardholder engagement and ensure legal compliance
Essential Functions:
- Drives Overall Program Strategy to Support Bloomingdale's Business Priorities.
- Serves as key working liaison with internal stakeholders, cross-functional teams, and vendors to ensure alignment on priorities and drive further program insights and improvements.
- Consolidates analytical insights in partnership with cross-functional teams; Ensures alignment on analytical deliverables & timelines.
- Drives Analytics Consolidation and Dissemination.
- Key Bloomingdale's contact for overall program performance; Provides easily-disseminated program analytics and performance metrics.
- Drives Program Enhancement and Innovation.
- Partners with Marketing Enhancements and Marketing Systems Teams to support Bloomingdale's business objectives creatively.
- Leads Strategic Ad-Hoc Projects.
- Continually identifies creative ways to leverage Loyalty to tactically support Bloomingdale's business and strategic priorities. Oversees strategy and execution of these opportunities.
- Monitor and report on competitive programs to ensure competitive responses.
Qualifications:
Education/Experience:
- Bachelor's degree, Marketing preferred.
- Experience with credit and loyalty marketing strategies, digital marketing experience a plus.
Communication Skills:
- Ability to tailor communication, flexing up to senior-most leadership levels, among cross functional peers, and to functional individual contributors.
- Superb verbal and written communication skills. Persuasive presentation of data and comfort in presenting to groups to sell new concepts is required.
Other skills:
- Excellent planning, time management, collaboration and decision making skills.
- Strong attention to detail.
- Outstanding relationship-building skills, true team player. Consistently demonstrating a positive and collaborative approach - comfortable working with various functional groups across the organization.
- Ability to internalize function-specific goals, synthesize and triage into a sound strategy that meets bigger picture goals.
- Develop high-performing team members and enhance department effectiveness through coaching and mentoring, in addition to building partner relationships internally and externally.
- Flexible style, comfortable in a fast paced environment, willing to reprioritize work for self and team, while maintaining drive to business goals and timelines. Minimal travel required.
This job description is not all inclusive. In addition, Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
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