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Manager, Digital Marketing Analytics

Country : USA USA

State : Oregon

County : Multnomah County

Town : Portland

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

As US Manager Digital Consumer Engagement and Traffic Analysis at adidas you are part of the team of a defined traffic generation analytics practice within the eCom market and constantly drive its evolution. You provide market and DBC stakeholders with best-in-class services around your traffic generation discipline. Your analysis thus drives the reach of adidas and contributing to marketing spent optimization and ultimately helps achieve market sales plans.
Key Responsibilities
Scope: Accountable for large scope of traffic mgmt. deliverables & services
- Traffic Strategy & Innovation
- Be an active part in the execution or usage and contribute to the development of necessary market capabilities that the company needs to meet current and future traffic growth plans aligned to global frameworks for focus areas assigned to you. Potential focus areas are:
- Traffic planning & Analysis
- Demand vehicle attribution analysis
- RTB Campaign Media Effectiveness Analysis & Optimization
- CRM & Consumer Engagement Analysis
- Monitor and analyze market trends and competitor activities and derive conclusions for the growth and optimization of adidas digital traffic generation activities.
- Traffic Analysis
- Measure results of traffic generation, CRM and Consumer Engagement activities using global agreed frameworks. Use and help develop a global aligned reporting framework that evaluates dimensions such as awareness, engagement and purchasing behavior.
- Optimize the traffic generating channels, CRM and Consumer Engagement in the market. Provide insights about adidas brand awareness and ecommerce performance.
- Prepare and share your findings with stakeholders across the organization in the form of channel forecasts, business cases and post mortems.
- Identify and implement new opportunities to drive growth through traffic optimization.
- Collaboration & Consulting
- Be able to explain the impact of traffic, CRM and Consumer Engagement on business objectives using global aligned frameworks.
- Work with markets in the optimization of traffic, CRM and Consumer Engagement by using data analysis, providing training and sustaining ongoing communication.
- Work cross-functionally with other analytics teams in the market and DBC digital Analytics teams to create synergies, address opportunities and drive revenue.
- Build on quantitative analysis to develop insights for the communication with stakeholders.
- Best Practices & Toolsets
- Develop and implement best practice toolsets and frameworks that allow continuous optimization of organic and paid media traffic.
Key Relationships:
- Regional eCom teams
- Brand Marketing
- Market and DBC Digital Analytics

Profile

- Education & Professional Experience
- University degree in the field of Business or equivalent
- 5+ years of experience in traffic generation, in-house or at a leading traffic agency.
- Advanced experience with digital marketing in a brand environment
- Experience in eCommerce environment
- Basic experience in leading a team is a plus
- Soft-Skills
- Strong communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
- Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels.
- Creative and energetic team player who has a passion for traffic generation, CRM and Consumer Engagement
- Hard-Skills
- Advanced experience with traffic analytics tools, marketing & media KPIs and ROI
- Advanced experience with reporting and digital marketing tools (GA 360, doubleclick, Adobe Analytics, SCV, propensity modelling etc).
- Proven project and account management skills
- Fluent English, both verbally and written
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