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Manager Digital Marketing, Paid Social & Display

Country : USA

State : Ohio

County : Franklin County

Town : Reynoldsburg

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

POSITION SUMMARY
This position is responsible for developing the strategy for Display and Paid Social channels, driving innovation and forward-thinking plans, and driving strong performance across all customer segments. The position is a key stakeholder in driving the performance of the business and helping to fuel continued growth for BBWD.
RESPONSIBILITIES
-Work with leadership to set the strategic roadmap for both Display and Paid Social channels
-Partner closely with key stakeholders (analytics, finance, merchandising, creative, operations, stores, loyalty) to ensure alignment and understanding of business goals
-Oversee the execution of the channel analysts, and support where needed
-Accountable for channel performance and growth
-Own external partner relationships, RFP process and launch of new vendors
-Lead testing agenda for long term growth and enhanced performance
-Lead innovation of new strategies, partners and future growth for the channels
QUALIFICATIONS/SKILLS
-Exceptional understanding of all aspects of display and paid social marketing
-Ability to thrive in fast-paced environment
-Ability to adapt to shifting priorities, demands, and timelines
-Excellent written and verbal communication and organizational skills, as well as the ability to work in a growing company with increasing needs
-Ability to build strong relationships and establish clear lines of communication with internal and external partners
-Strong work ethic and positive can-do attitude
-Proven track record of driving innovation within the channels
-Proven ability to draw insights from data and drive test and learn agenda
-Highly proficient with Excel & PowerPoint
-Intellectual curiosity

Profile

EXPERIENCE
-Bachelor's Degree - Marketing, Communication or analytical emphasis
-6-8 years' work experience in digital marketing & advertising
-Ecommerce experience required
-Management experience
-Experience in retail a plus
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
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